Agital · 2 days ago
Conversion Rate Optimization Director
United States
Full-time
Remote
Lead/Staff, Director/Executive
5+ years expAgital is a modern marketing collective that supports specialized go-to-market agencies with shared infrastructure and advanced technology. They are seeking a strategic, systems-minded Conversion Rate Optimization Director to lead experimentation and optimization efforts across B2B, B2C, and eCommerce accounts, focusing on measurable improvements in conversion, revenue, and customer experience.
Marketing
Responsibilities
Define and defend CRO strategy: what to test, what to fix, what to measure, and why
Translate behavioral data, test results, and UX insights into clear, executive-ready narratives
Operate as a trusted advisor: lead client conversations, set expectations, and communicate wins, risks, and tradeoffs with confidence
Connect conversion outcomes directly to business KPIs like revenue, pipeline, CAC, and LTV
Evaluate and improve core page templates to reduce friction and better align with user intent
Partner with UX, product, and engineering teams to influence template-level decisions that balance conversion performance, usability, accessibility, and development constraints
Help clients understand when template evolution (structure, hierarchy, messaging) will deliver more impact than individual tests or micro-optimizations
Audit and optimize landing pages, solution pages, PDPs/PLPs, checkout flows, lead forms, and onboarding experiences
Define test hypotheses and recommended A/B or multivariate approaches informed by user behavior, qualitative insights, and conversion psychology
Partner with client UX, development, SEO, paid, and analytics teams to scope, QA, and advise on experiment implementation (when testing is the right tool)
Ensure measurement plans, test validity, and statistically sound interpretation of results
Build and refine persona cohorts and journey maps using analytics, research, and qualitative inputs
Identify friction points, objections, and motivation gaps across the funnel
Use AI and research tools to accelerate hypothesis generation, insight synthesis, and experimentation planning, without sacrificing rigor
Own CRO measurement frameworks (conversion rate, revenue per visitor, funnel drop-off, test velocity, learning velocity)
Turn test results into actionable insights and next-step recommendations
Continuously refine playbooks based on performance trends, user behavior changes, and platform updates
Qualification
Required
5+ years of hands-on experience in conversion rate optimization, experimentation, or growth-focused roles
Proven success in designing, executing, and scaling experimentation programs across B2B, B2C, and/or eCommerce environments
Deep experience with CRO and experimentation tools such as VWO, Optimizely, Google Optimize (or equivalent), Convert, or similar platforms
Strong working knowledge of behavioral and qualitative research tools, including Crazy Egg, Hotjar, FullStory, Contentsquare, or similar
Experience optimizing high-impact funnel moments: landing pages, PDPs/PLPs, lead forms, checkout flows, onboarding, and conversion paths
Solid understanding of UX principles, persuasion, and conversion psychology—and how to apply them pragmatically, not dogmatically
Strong proficiency with analytics platforms such as Google Analytics (GA4), Looker Studio, and/or other BI tools
Experience defining and tracking meaningful CRO metrics beyond surface-level conversion rate (e.g., revenue per visitor, funnel progression, test velocity, learning velocity)
Comfortable evaluating test validity, statistical significance, and tradeoffs between speed and rigor
Experience building experimentation roadmaps, dashboards, and insight summaries that clearly connect tests to business outcomes
Experience in an agency or consulting environment with direct client ownership
Ability to explain complex findings in plain language to senior stakeholders
Comfortable working independently, making judgment calls, and leading in ambiguous situations
Company
Agital
Agital is a digital marketing organization that provides measurable business results to marketers and business leaders.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Jamie Farrell
Chief Marketing Officer
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