BoF Careers · 3 days ago
Hoka Manager, Retention & Engagement, HOKA NA
United States
Full-time
Remote
Mid, Senior Level
$110K/yr - $120K/yr
5+ years expDeckers Brands is committed to supporting its employees and fostering an inclusive workplace. The Manager, Retention & Engagement for HOKA North America will build digital relationships with consumers, manage CRM strategies, and lead a team to enhance customer engagement and retention.
Marketing & Advertising
Responsibilities
Support omni-channel retention and engagement strategies to drive growth for HOKA across North America
Lead email and SMS marketing strategy, execution, and deliverability for US and Canada across multiple database platforms
Manage day-to-day performance of email, SMS, and digital wallet programs, including automated and transactional campaigns
Collaborate with marketing, ecommerce, creative teams, and external vendors to translate business objectives into CRM plans
Act as primary contact for internal brand marketing teams and external vendor partners
Plan and activate email, SMS, and digital wallet campaigns for key brand initiatives and product launches
Execute geo-targeted campaigns to support wholesale and field events
Develop and optimize retention tactics for HOKA membership, driving awareness, acquisition, and engagement
Share feedback, best practices, and campaign insights with global and US marketing partners and cross-functional teams
Analyze channel effectiveness using internal and third-party data sources to identify optimization opportunities
Own weekly, monthly, and ad hoc channel reporting and analytics to inform tactics and strategy
Support retention initiatives for HOKA owned retail
Provide guidance and mentorship to Marketing Associates and/or Coordinators
Qualification
Required
5+ years' experience in relationship, digital, or email marketing required
Bachelor's degree in Marketing, Advertising, Communications, Business, or related field preferred (or equivalent experience)
Strong understanding of direct-to-runner strategies and digital marketing
Skilled in developing segmentation, automation, and lead generation strategies and executing at the tactical level
Demonstrates creativity and innovation, with a willingness to dive into data and support the team
Preferred
3+ years management experience preferred, including hiring, coaching, and performance management
Familiarity with email service providers, SMS gateway providers, creative briefing, editorial calendar planning, and digital technologies (Cordial, Attentive, Badge experience a plus)
Knowledge of digital marketing and ecommerce best practices preferred
Experience with Google Analytics and Tableau preferred
Benefits
Competitive Pay and Bonuses
Financial Planning and wellbeing
Time away from work
Extras, discounts and perks
Growth and Development
Health and Wellness
Company
BoF Careers
BoF Careers connects professionals in fashion, beauty and luxury to The Business of Fashion's global marketplace of over 2,000 opportunities.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase