Epsilon Solutions Ltd. · 1 month ago
Salesforce Marketing Cloud Developer
United States
Full-time
Remote
Mid, Senior Level
3+ years expEpsilon Solutions Ltd. is seeking a Salesforce Marketing Cloud Developer to enhance their Marketing Cloud platform. The role involves designing, configuring, and supporting marketing automation solutions focused on customer engagement through email communications and customer journeys.
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Responsibilities
Partner with Product Owners and business stakeholders to review requirements and design Marketing Cloud solutions aligned with communication objectives
Design, build, test, and deploy email campaigns using Email Studio, Content Builder, Journey Builder, and Automation Studio
Develop responsive email templates and dynamic content using HTML, CSS, and AMPscript
Build and maintain automated and nurture campaigns supporting acquisition, onboarding, engagement, retention, and reactivation use cases
Create and manage Data Extensions, subscriber lists, and segmentation logic to support targeted campaigns
Design and maintain multi-step, multi-channel journeys using Journey Builder
Build user-initiated and triggered automations including data extracts, imports, filters, SQL queries, refresh groups, waits, and sends
Support landing pages, forms, and microsites using Marketing Cloud tools
Support Salesforce CRM and Marketing Cloud data integrations
Assist with data hygiene, list management, and system maintenance
Develop reports and dashboards to track campaign effectiveness and KPIs
Interpret campaign metrics and translate insights into actionable recommendations
Plan and execute A/B and multivariate testing to improve engagement, conversion, and ROI
Perform QA testing to validate email rendering, personalization, and deliverability across devices and clients
Apply tracking and monitoring across all marketing automation activities
Troubleshoot Marketing Cloud issues related to campaigns, data, and automations
Support end users and assist with ongoing Marketing Cloud operational requests
Document solution designs, architecture decisions, and implementation details
Support monthly feature releases and continuous platform enhancements
Ensure adherence to email best practices, deliverability standards, and regulatory requirements (e.g., CAN-SPAM)
Qualification
Required
Bachelor's degree in marketing, Technology, Communications, or a related field, or equivalent work experience
3–5+ years of hands-on experience with Salesforce Marketing Cloud (ExactTarget)
Proven experience designing, executing, and maintaining automated and drip email campaigns
Extensive experience with Email Studio
Extensive experience with Journey Builder
Extensive experience with Content Builder
Extensive experience with Contact Builder
Extensive experience with Automation Studio
Extensive experience with Triggered Sends
Experience working with large datasets, list segmentation, and data extensions
Experience performing email QA and deliverability testing
Experience supporting end users, gathering requirements, and producing documentation
Strong proficiency in HTML, CSS, and AMPscript
Understanding of CRM concepts and data-driven marketing
Experience with responsive email design and dynamic personalization
Familiarity with reporting, tracking, and campaign optimization techniques
Strong understanding of email marketing best practices, deliverability, and compliance
Excellent problem-solving and analytical skills
Ability to work independently on routine assignments
Strong organizational and multitasking skills in fast-paced environments
Excellent written and verbal communication skills
Proven ability to collaborate effectively in cross-functional, matrixed teams
Preferred
Knowledge of SQL queries and API concepts
Company
Epsilon Solutions Ltd.
Based in Toronto, Ontario, Epsilon Solutions Ltd. has been providing business and IT solutions throughout Canada since 2013.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase