Apply on Employer Site

AT&T · 1 day ago

Associate Director-Product Marketing

Atlanta, GA

Full-time

Onsite

Lead/Staff, Director/Executive

$141K/yr - $212K/yr

5+ years exp

AT&T empowers leaders to drive change in a fast evolving, connected world. As an Associate Director-Product Marketing, you will oversee operational aspects of device marketing initiatives, develop marketing strategies, conduct market research, and manage marketing content to drive customer engagement and sales growth.

CollaborationCommunications InfrastructureMobileService IndustryTelecommunicationsWireless

H1B Sponsor Likely

Responsibilities

Oversees operational aspects of the department, focusing on the day-to-day management of device related initiatives across all channels

This role is primarily concerned with the developing channel specific device strategies, overseeing subsidy expense management and analysis, and implementing offers across the business

Responsible for influencing decisions regarding the hiring, firing, disciplinary action, promotional activity, and pay decisions for subordinates

Develop and Execute Marketing Strategies: Lead the creation and implementation of comprehensive device marketing strategies to effectively position products in the market, drive customer engagement, and support sales growth across all channels. Provide strategic direction and oversight to the marketing team to ensure alignment with business objectives. Develop and maintain on-going relationships through negotiations with OEMs

Conduct Market Research and Analysis: Supervise market research activities to understand customer needs, market trends, and competitive landscape with device offers. Utilize these insights to inform marketing strategies and product positioning. Guide the team in analyzing market data to develop targeted offers and modify features

Create and Manage Marketing Content: Oversee the development and management of marketing collateral, including brochures, product datasheets, case studies, whitepapers, and website content to support product launches and marketing campaigns. Ensure the marketing team produces high-quality and effective content that aligns with the marketing strategy

Plan and Implement Go-to-Market Strategies: Direct the design and execution of go-to-market strategies for product launches, including launch planning, coordination, and execution. Ensure alignment with cross-functional teams such as product management, sales, and engineering. Lead the marketing team in executing these plans effectively

Monitor and Report on Performance: Track and analyze the performance of marketing campaigns and product launches using key performance indicators (KPIs) and metrics. Prepare regular reports and provide insights to optimize future marketing efforts. Supervise the team in monitoring performance and making data-driven decisions to improve marketing outcomes

Qualification

Device marketing strategiesMarket research analysisOEM managementGo-to-market strategiesContent managementTeam leadership

Required

Bachelor's degree (BS/BA) desired

5+ years of related experience

OEM management experience, device portfolio management experience, analytics

Benefits

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)

Paid Parental Leave

Paid Caregiver Leave

Additional sick leave beyond what state and local law require may be available but is unprotected

Adoption Reimbursement

Disability Benefits (short term and long term)

Life and Accidental Death Insurance

Supplemental benefit programs: critical illness/accident hospital indemnity/group legal

Employee Assistance Programs (EAP)

Extensive employee wellness programs

Employee discounts up to 50% off on eligible AT&T mobility plans and accessories

AT&T internet (and fiber where available) and AT&T phone

Company

AT&T

Glassdoor3.5

AT&T is a telecommunications company that provides wireless communications, internet and digital television services.

Founded in 1983

Dallas, Texas, USA

10001+ employees

https://www.att.com/

H1B Sponsorship

AT&T has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (575)

2024 (586)

2023 (282)

2022 (450)

2021 (271)

2020 (162)

Funding

Current Stage

Public Company

Total Funding

$5.04B

Key Investors

National Telecommunications and Information Administration

2025-09-19Post Ipo Debt· $5B

2024-02-12Grant· $42.3M

2023-01-19Grant· $2.2M

Leadership Team

Jeremy Legg

Chief Technology Officer

Pascal Desroches

Senior Executive Vice President and Chief Financial Officer

Recent News

TechSpot

AT&T teams up with Samsung on the amiGO Jr. Phone, a smartphone built for kids

2026-02-08