Pandora · 19 hours ago
Manager, Social Media
New York, NY
Full-time
Onsite
Mid, Senior Level
$130K/yr - $150K/yr
8+ years expPandora is the world's largest jewellery brand, specializing in accessible luxury jewellery. The Social Media Manager is responsible for executing the organic social media strategy and managing community engagement across North America, while collaborating with global teams to ensure brand consistency and effective content delivery.
Manufacturing
Responsibilities
Develop and lead the organic social media strategy across North America, including storytelling and support for NAM talent and ambassador initiatives, with a focus on regionally owned channels such as Facebook and X
Support the Global team on channels such as Instagram and TikTok by ensuring the North America team activates and supports relevant content that is integrated and aligned with the broader strategy
Own and maintain the North America social media content calendar, including NAM store pages and talent/ambassador moments, while collaborating closely with owned channel leads, go-to-market teams, and Global partners
Partner with the VIP team to support talent and ambassador social amplification, ensuring alignment across messaging, timing, and platform needs
Identify and share actionable insights on emerging social media trends, platform developments, content performance, and audience behavior
Manage community engagement and social listening across all North America platforms to ensure timely responses, brand consistency, and continuous feedback
Serve as the primary North America point of contact with Global Social Media teams to coordinate campaign planning and cross-channel content execution, including moments featuring NAM talent and ambassadors
Lead social content strategy for events, including those aligned to NAM talent and ambassador activity, ensuring content is effectively captured, utilized across the business, and shared on social channels
Work closely with analytics and insights teams to establish KPIs and deliver regular reporting on social performance
Ensure brand voice and tone are consistent and relevant across all North America social content while supporting global alignment and local market nuances
Collaborate cross-functionally with Paid Media, PR, Creative, E-commerce, and Retail Marketing teams to ensure consistent messaging and alignment across all consumer touchpoints
Qualification
Required
Bachelors Degree in Marketing, Social Media, Communications or a related field is preferred
8+ years of progressive experience in social media, digital communications, marketing, or consumer insights, with a strong understanding of brand storytelling and audience engagement
Experience supporting or coordinating social and digital content initiatives, including cross-functional collaboration with marketing, creative, PR, or digital teams
Industry experience in retail, fashion, or fast-moving consumer goods (FMCG), with strong knowledge of consumer behavior, social trends, and brand positioning in competitive markets
Proven experience working within a global or matrixed organization, collaborating across regions and functions to support aligned social strategies
Strong understanding of the North American social media landscape, with the ability to tailor global content and campaigns to regional audiences
Excellent written and verbal communication skills, with the ability to craft compelling social narratives and present insights to internal partners
Demonstrated experience leveraging data analytics and social listening tools to inform strategy and optimize performance
Proven ability to develop and execute integrated social media strategies that drive brand awareness, engagement, and business results
Exceptional skills in crafting compelling, platform-specific content and narratives that resonate with diverse audiences across social channels
Skilled in managing sensitive social situations, responding swiftly to potential reputational risks, and supporting the execution of crisis communication plans across digital platforms
Ability to build and nurture strong partnerships with internal teams and external agencies to amplify brand messaging and ensure alignment
Expertise in localizing global social campaigns for the North American market while maintaining brand consistency and voice
Proficiency with social listening tools and platform analytics to monitor, analyze, and optimize performance
Experience collaborating with senior leaders and cross-functional partners to support social strategy and digital storytelling
Strong organizational skills with the ability to manage multiple campaigns, content calendars, and cross-functional projects under tight deadlines
Deep understanding of social media platforms, emerging trends, and how digital content shapes consumer perception and engagement
Benefits
Robust compensation package including base and bonus
401K plan to help you secure your financial future
Extensive benefits including: Medical, Dental, Vision, Short/Long Term Disability, Basic Life and AD&D, anniversary gift cards, recognition program and product discounts
Learning and development programs, continuous feedback, LinkedIn learning, tuition reimbursement and more
PTO Package including: Vacation, Personal, Sick, Celebration days and Paid Holidays
Company
Pandora
Pandora designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$540.59M2024-05-23Post Ipo Debt· $540.59M
2010-10-05IPO
Leadership Team
Berta Pablos- Barbier
Chief Executive Officer
Anders Boyer
CFO
Recent News
2026-01-09
Retail Dive
2025-12-19
Company data provided by crunchbase