ChatGPT Jobs · 6 hours ago
Content Optimization Specialist
Conference Catalysts is dedicated to making clients’ lives easier through exceptional customer service and innovative software solutions. The Content Optimization Specialist is responsible for improving website content performance through various optimization strategies, ensuring content is discoverable and aligned with user goals and business objectives.
Computer Software
Responsibilities
Apply on-page SEO best practices
Optimize content for traditional search engines and AI-driven platforms
Structure content to support conversion goals
Conduct routine content audits
Monitor and improve Core Web Vitals, page speed, and mobile experience
Track search landscape changes
Maintain SEO/AEO/GEO standards across all content updates
Execute and coordinate content updates across websites
Manage incoming internal content requests
Ensure editorial consistency, tone, clarity, and messaging alignment
Perform quality assurance checks
Provide guidance on content hierarchy and page structure
Recommend improvements to content modules, page layouts
Collaborate with web and development colleagues
Monitor and report on performance indicators
Use performance insights to recommend future optimization opportunities
Analyze website analytics and search performance data to measure progress against key performance indicators (KPIs)
Qualification
Required
Associate's degree in web design, marketing, or related field. Or relevant combination of education and experience
4-6 years of experience in web design, engineering, or related fields
2+ years of experience in SEO, content optimization, or digital content strategy roles
Demonstrated experience applying on-page SEO best practices to improve website performance
Strong understanding of how content structure and messaging impact search visibility and user conversion
Excellent writing and editing skills with strong attention to clarity, tone, and accuracy
Ability to manage multiple content requests and deadlines simultaneously
Experience working within CMS environments to update and manage website content
Ability to collaborate effectively with marketing, product, and technical teams
Proficiency in analytics and SEO tools (such as Google Analytics, Google Search Console, Semrush, or Ahrefs)
Ability to interpret performance data and translate findings into actionable content recommendations
Familiarity with AI-driven search platforms and how content optimization strategies are evolving to address them
Familiarity with structured data markup (Schema.org) and its role in enabling rich search results
Working knowledge of HTML, CSS, and JavaScript fundamentals
Preferred
Bachelor's degree in web design, marketing, or related field. Or relevant combination of education and experience
Experience optimizing websites for professional associations, events, or membership organizations
Familiarity with accessibility and readability best practices for web content
Experience supporting conversion-focused landing pages or campaign content
Exposure to UX writing or content strategy practices
Experience working with distributed or international stakeholder teams
Familiarity with marketing automation or CRM-connected website workflows
Experience using front-end templating languages and frameworks such as Vue, Blade, Twig, or Antlers, and utility-first CSS frameworks like Tailwind, enabling direct implementation of structured data, metadata, and content optimizations within page templates
Benefits
Comprehensive Medical, Dental & Vision Insurance (Full employee premiums covered by Conference Catalysts)
Health Flexible Spending Account (FSA) for eligible health & wellness expenses
401(k) Retirement Plan (Conference Catalysts matches dollar for dollar, up to 5% of employee deferrals)
Uncapped flex time off following the 90-day onboarding period
14 paid company holidays
Voluntary Life and AD&D insurance
Individual professional development budget
Annual office discretionary budget
Annual swag store budget
Monthly gym membership reimbursement
Company
ChatGPT Jobs
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Funding
Current Stage
Early StageCompany data provided by crunchbase