Shaw Search Partners · 7 hours ago
Senior Marketing Specialist
Boston, MA
Full-time
Hybrid
Mid, Senior Level
3+ years expShaw Search Partners is proud to lead the retained search for a Senior B2B Marketing Specialist with a global tech leader. The Senior B2B Marketing Specialist will play a key role in driving net revenue growth by generating leads and driving customer engagement and product adoption in US and Canada markets.
AdvertisingConsultingMarketingPublic Relations
Hiring Manager
Melissa Shaw
Responsibilities
Strategy Development: Translate the overall demand generation and retention strategy into targeted campaign plans, including selecting appropriate channels and tactics, to achieve business and campaign goals through the customer lifecycle
Segmentation and Targeting: Utilize audience segmentation and targeting strategies to reach the right audience with personalized messaging based on demographic, performance and behavior data
Campaign Management: Plan and execute marketing campaigns through various marketing channels, including email marketing, paid media, direct mail and on-site merchandising, to expand revenue, drive product adoption or reduce churn
Conversion Optimization: Continuously optimize emails, ads and landing page conversion rates at various stages of the customer journey, from lead capture to conversion
Testing and Measurement: Analyze marketing data and metrics to measure the effectiveness of campaigns, including A/B testing, report building and analysis, and communicate the results and data-driven decisions to key stakeholders
Cross-functional Collaboration: Collaborate with other departments, such as Sales, Account Management, Product Marketing, and Brand, to align marketing efforts with overall business goals
Budget Management: Manage the budget allocated for demand generation and retention programs and ensure efficient allocation of resources
Market Research: Stay updated on industry trends, competitor strategies, and customer preferences to inform demand generation and customer retention strategies
Qualification
Required
3+ years experience working in B2B marketing, preferably at a tech company
Strong understanding of marketing principles, strategies, and tactics, with the ability to align campaign strategy with overall business objectives
Proficiency/aptitude in using data analytics tools (Looker, Salesforce, Google Analytics) and marketing automation platforms to analyze performance and make data-driven decisions
Ability to communicate results, key insights and recommendations to key partners and senior leadership to drive marketing strategy. Strong verbal presentation skills and written communication skills
Familiarity with marketing technology tools, such as CRM systems, email marketing platforms, and analytics tools
Ability to think strategically and develop effective demand generation plans that align with business objectives and drive results
Ability to write and edit compelling marketing campaign copy, including subject lines, body text, and calls to action (CTAs)
Creative campaign ideas and concepts that resonate with the target audience
Strong organizational and project management skills to execute and manage marketing campaigns effectively
Willingness to learn and adapt to changing marketing trends and technologies
Precision in tracking campaign data and ensuring all elements of a campaign are executed correctly
Excellent organizational skills to manage multiple tasks, deadlines, and projects simultaneously
Preferred
Marketo preferred
Marketo and Salesforce experience is a plus
Company
Shaw Search Partners
Shaw Search Partners offers marketing creative advertising media, strategy and analysis, public relations, and communications services.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Melissa Shaw
Founder & Chief Executive Officer
Company data provided by crunchbase