Nakery Beauty · 19 hours ago
Digital/Ecommerce Marketing Manager
Clearwater, FL
Full-time
Onsite
Mid, Senior Level
5+ years expNakery Beauty is a fast-growing prestige beauty brand located in the Tampa Bay area. They are seeking a dynamic and experienced Digital/Ecommerce Marketing Manager to drive online revenue and customer growth across various platforms. The role involves managing the Shopify site, optimizing paid media campaigns, and developing lifecycle marketing strategies.
Cosmetics
Responsibilities
Own day-to-day management of the Shopify site, including homepage updates, collections, on-site merchandising, and promotional launches to maximize conversion rate and AOV
Partner with design and development to improve UX, mobile performance, site speed, and checkout flow, informed by analytics and A/B testing
Implement SEO best practices on product pages, collections, and content to drive organic traffic and category visibility
Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, and other performance channels with clear CPA, ROAS, and revenue targets
Build full-funnel strategies (prospecting, retargeting, retention), including creative briefs, audience segmentation, and bid/budget management
Monitor daily performance, produce performance reports, and make data-driven optimizations on budgets, creatives, audiences, and landing pages
Develop lifecycle marketing flows (welcome, post-purchase, replenishment, win-back) via email and SMS to grow LTV and repeat purchase rate
Segment audiences based on behavior, channel, and product interest to deliver personalized campaigns and offers
Own core KPI dashboards across channels (traffic, CVR, AOV, CAC, ROAS, LTV, repeat rate) and translate insights into clear action plans
Own TikTok Shop strategy and operations, including catalog integration, product tagging, offer setup, and storefront optimization
Develop and manage always-on and campaign-based TikTok paid strategies, including Spark Ads, creator whitelisting, and live shopping initiatives
Collaborate with creators and the social/content team to produce native, UGC-style content that drives clicks and conversion while remaining on-brand
Manage Amazon Seller Central/Brand Registry, including product listings, variations, pricing, promotions, and inventory coordination with operations
Optimize listings for SEO (keywords, titles, bullets, A+ Content, images, video) to increase traffic, conversion, and rankings
Plan and optimize Amazon Ads (Sponsored Products, Brands, Display) and promotional events (Prime Day, seasonal events) to hit sales and profitability targets
Support brand presence and drive marketing and retail sales opportunities with key retailer ecommerce platforms
Qualification
Required
Bachelor's degree in Marketing, Business, or related field, or equivalent experience
5+ years of hands-on digital marketing experience, ideally in beauty or consumer lifestyle ecommerce
Proven track record managing and scaling Shopify-based DTC brands with meaningful paid media budgets and clear KPI ownership
Hands-on experience with Shopify (themes, apps, basic merchandising)
Hands-on experience with paid media platforms (Meta Ads, Google Ads, TikTok Ads Manager)
Hands-on experience with TikTok Shop and/or other social commerce platforms
Hands-on experience with Amazon Seller Central and Amazon Ads
Hands-on experience with analytics tools (Google Analytics, platform ad managers, basic reporting in Sheets/Excel)
Strong analytical mindset, comfortable making decisions from data and running tests to improve performance
Deep understanding of beauty consumer behavior, trends, and content formats that resonate across social and marketplace environments
Motivated and passionate about the evolving digital commercial landscape, eager to drive revenue growth via TikTok Shop, Amazon, and emerging digital revenue platforms
Excellent communication and cross-functional collaboration skills; able to work closely with creative, ops, and brand marketing
Company
Nakery Beauty
Wellness You Can Feel, Skincare You Can See.™ Nakery Beauty is the first full-body beauty brand, created with you, that combines wellness benefits with clinically proven skin results in every category - from magnesium sleep balms to intimate‑area comfort creams and powerful anti-aging formulas that lift sagging skin.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Robert DeBaker
COO
Company data provided by crunchbase