DICK'S Sporting Goods · 20 hours ago
Sr. Analyst Digital Advertising Inventory & Yield (REMOTE)
United States
Full-time
Remote
Mid, Senior Level
$67K/yr - $109K/yr
3+ years expDICK’S Sporting Goods is committed to creating an inclusive and diverse workforce, reflecting the communities they serve. The Sr. Analyst Digital Advertising Inventory & Yield will maintain accurate digital advertising inventory data, prepare forecasts, and support yield optimization efforts by analyzing performance data and working closely with cross-functional teams.
Consumer GoodsE-CommerceSporting GoodsSports
Responsibilities
Maintain accurate digital advertising inventory data by applying business rules, updating configurations and ensuring consistency across formats and placement
Working in internally built excel tool to track digital advertising inventory adding new ad units as they become available, breaking out in different views such as endemic vs non-endemic and more
Prepare and publish digital advertising inventory forecasts using historical data, traffic trends and seasonality to support sales planning
Working close with cross functional partners including ecomm & product to understand what ad units are being built, when they will be ready to then help forecast how much additional digital ad inventory we will have and making sure our forecasts & dashboards are accurate
Being proactive
Monitor digital advertising inventory accuracy, identify gaps or issues and assist with testing and corrective actions to improve reliability
Being proactive on what we say we can do vs what we can do based on changes with testing or release timelines
Communicate changes to team
Update dashboards and reports to track sold vs. available digital advertising inventory and share updates with Sales, Planning and Leadership
Using internal CRM/CMS tools such as Salesforce to understand what ad campaigns are in the pipeline and what stage they are in to then “reserve” inventory in internal digital ad inventory tracker
Stay on the pulse of the sales pipeline and being proactive on making sure it matches our inventory reservation & allocations
Work with Ad Ops and Media Execution teams to adjust campaigns based on digital advertising inventory changes or constraints
Making campaign optimizations with an ad inventory lens to ensure any changes we make can deliver in full
Support yield optimization efforts by reviewing performance data, adjusting floors and allocation rules, and partnering with Monetization and leadership on revenue improvement initiatives
Ensuring DMN is receiving the most revenue from our digital advertising inventory based on numerous selling tactics
Proactively staying on top of performance and recommending optimization levers
Partner with DMN Leaders and Agency Partners to ensure there is a consistent level of communication sharing the overall health of our digital advertising inventory
Partner with Sr. Manager of Sales Ops, Inventory & Yield to establish an internal DMN “culture of inventory” where decisions are made including an inventory lens
Work could include assisting in creating governance rules, leading conversations & independent conversations with Agency partners
Qualification
Required
Bachelor's Degree
3-5 years experience in Ad Operations, Sales Operations, Inventory Management, Yield, Data Analytics
Benefits
Incentive
Equity
Benefits
Company
DICK'S Sporting Goods
Dick's Sporting Goods is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$3.5B2025-06-06Post Ipo Debt· $2B
2022-01-14Post Ipo Debt· $1.5B
2002-10-16IPO
Leadership Team
Edward W. Stack
Chief Executive Officer & Founder
Lauren Hobart
President and CEO; Member of Board of Directors
Recent News
2026-02-06
Company data provided by crunchbase