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CRM Operations Specialist jobs in United States
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Red Roof · 20 hours ago

CRM Operations Specialist

positionNew Albany, OH
timeFull-time
remoteOnsite
seniorityEntry, Mid Level
money$50K/yr - $55K/yr
date2+ years exp
Red Roof is seeking a detail-driven CRM Operations Specialist to support the execution of their CRM and Loyalty Marketing programs. In this role, you'll ensure campaigns and loyalty communications are accurately built, tested, and deployed, while driving smooth operational workflows and supporting reporting efforts.
Leisure
Hiring Manager
Cady Holmes-Muskovin
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Responsibilities

Build, QA, and deploy CRM campaigns across email and other owned channels
Execute campaigns and initiatives based on briefs, priorities, and timelines
Manage campaign calendars, schedules, and deployment logistics
Ensure accuracy in segmentation, targeting, and offer setup
Own day-to-day CRM operational tasks, including setup, testing, and troubleshooting
Perform quality assurance checks prior to launch to ensure accuracy and brand alignment
Monitor live campaigns and quickly address execution issues
Maintain clear processes, documentation, and repeatable workflows
Support loyalty-related campaigns, offers, and member communications
Assist with loyalty program updates, operational changes, and execution needs
Help ensure loyalty initiatives are implemented correctly and consistently
Pull and compile campaign performance reports
Support post-campaign analysis and documentation of learnings
Track results against defined KPIs and benchmarks
Surface execution insights and opportunities for process improvement
Coordinate with Creative, Brand, and Communications teams to ensure timely delivery of assets
Partner with Analytics, Technology, and external partners as needed to support execution
Support testing initiatives and ongoing optimization efforts

Qualification

CRM experienceEmail campaign deploymentCRM platforms familiarityAttention to detailCuriosityOrganizational skillsCollaboration

Required

2–4 years of experience in CRM, email, or lifecycle marketing
Hands-on experience building and deploying CRM or email campaigns
Strong attention to detail and comfort managing multiple initiatives at once
Familiarity with CRM or email platforms and segmentation concepts
Ability to follow established processes while identifying opportunities to improve them
Bachelor's degree in Marketing, Communications, Business, or related field, or equivalent experience
Organized and detail-oriented
Comfortable working in fast-paced, deadline-driven environments
Collaborative and dependable
Curious and eager to learn CRM and loyalty best practices
Takes pride in getting campaigns right and delivered on time

Company

Red Roof

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Glassdoor2.9
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Red Roof is an award-winning leader in the lodging industry, recognized for creating the innovative Upscale Economy® segment, serving millions of guests each year.
dateFounded in 1973
location
Springfield, Missouri, USA
people-size5001-10000 employees
web-link
http://www.redroof.com

Funding

Current Stage
Late Stage

Leadership Team

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Shanna Wright
Senior Vice President, Commercial Strategy
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Tim Lipka
Senior Vice President of Operations

Recent News

PR Newswire
Red Roof Partners with Canine Companions to Offer Travelers Discounts and Help Provide Service Dogs to Those with Disabilities
2026-02-02
PR Newswire
Red Roof Offers Travelers Ways to Save for Holiday Travel
2025-12-15
PR Newswire
Red Roof Partners with St. Jude Children's Research Hospital to Help Cure Childhood Cancer, Gives Travelers the Gift of Savings this Holiday Season
2025-11-04
Company data provided by crunchbase