Xometry · 4 hours ago
Content Strategy Associate
Waltham, MA
Full-time
Hybrid
Senior Level
7+ years expXometry is a digital marketplace connecting innovative ideas with manufacturing capabilities. They are seeking a Manager, Content Marketing & Strategy to lead a content team, ensure content excellence, and apply AI in marketing strategies.
3D PrintingArtificial Intelligence (AI)Industrial EngineeringSoftware
Responsibilities
Build and enable a high-performing content team while providing senior-level coverage for high-risk or high-value situations
Lead, mentor, and develop a team of content strategists and editors across multiple manufacturing and industrial verticals
Set clear standards for content quality, strategic thinking, and client engagement
Serve as the senior escalation point for content-related challenges, delivery risks, or customer concerns
Provide guidance and intervention on mission-critical accounts when the stakes, visibility, or complexity are high
Partner with account leadership, marketing leadership, and operations to ensure alignment and resolution during escalations
Foster a culture of accountability, learning, and calm problem-solving under pressure
Support hiring, onboarding, performance management, and career development
Provide ongoing coaching, feedback, and performance guidance to content team members, balancing quality, efficiency, and professional growth
Serve as the senior editorial authority and final quality bar for flagship content, including whitepapers, ebooks, research reports, and executive thought leadership
Provide direct editorial and strategic involvement for mission-critical customers, especially during launches, repositions, or escalations
Shape content strategies for integrated campaigns, account-based initiatives, and industry-specific programs
Translate complex manufacturing, engineering, and industrial topics into compelling, customer-centric narratives
Ensure content aligns with brand voice, messaging frameworks, buyer-journey intent, and customer objectives, while also leveraging SEO best practices
Establish repeatable editorial frameworks that scale across clients and verticals
Act as a senior AI content strategist within marketing, with awareness of client-facing implications
Evaluate and pilot AI tools that support content creation, editing, research, optimization, and campaign planning, eventually broadening AI discovery into other marketing areas
Design and evolve the prompt frameworks, parameters, and governance standards that guide AI-generated content
Ensure AI usage enhances speed and insight while protecting brand voice, accuracy, and client confidence - providing editorial refinement and QA for AI-generated drafts
Enable teams and stakeholders through documentation, training, and transparent communication
Define when AI workflows transition from experimentation into standardized, repeatable practice across the content organization
Qualification
Required
7–10 years of experience in content marketing or strategy, with a proven track record of delivering measurable performance improvements and presenting strategic recommendations to senior stakeholders
Proven experience managing and developing content or marketing teams
Bachelor's degree in Marketing, Communications, Journalism, or related field preferred
Strong understanding of B2B buyer journeys and marketing funnel content
Working knowledge of SEO best practices and keyword research
Clear, confident communication skills—especially in client-facing environments
Ability to manage multiple accounts and deadlines simultaneously
Experience working with content vendors or freelance writers
Comfort using or learning AI tools for content generation, ideation, and analysis
Demonstrated ability to innovate within content strategy, including use of AI tools for efficiency and ideation
Proficiency with AI content-generation platforms (GPT models, Jasper, Copy.ai, etc.)
Strong understanding of prompt engineering concepts and foundational AI model training
Preferred
B2B and/or industrial/manufacturing industry knowledge
Experience using SEO tools (e.g., SEMRush, Google Search Console), Data Studio reporting from Google, and/or A/B testing software
Experience using marketing automation platform tools (e.g., HubSpot, Salesforce Account Engagement, etc.)
Certifications: Hubspot (email, Inbound), Google Analytics, Google Ads, Asana, and/or project management
Benefits
401(k) match
Medical, dental and vision insurance
Life and disability insurance
Generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave
EAP
Other wellbeing resources
And much more
Company
Xometry
Xometry is an online marketplace that allows customers to access a network of machine shops and custom manufacturers.
1001-5000 employees
H1B Sponsorship
Xometry has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2023 (1)
2022 (1)
2020 (1)
Funding
Current Stage
Public CompanyTotal Funding
$447.2MKey Investors
T. Rowe PriceBosch VenturesGreenspring Associates
2025-06-10Post Ipo Debt· $250M
2021-06-30IPO
2020-09-09Series E· $75M
Leadership Team
Randy Altschuler
Founder and CEO
James Miln
Chief Financial Officer
Recent News
2026-01-16
2026-01-13
2026-01-09
Company data provided by crunchbase