AppleOne Employment Services · 4 days ago
Search Engine Optimization Analyst
AppleOne Employment Services is seeking a detail-oriented and adaptable SEO Analyst with a focus on content optimization, technical SEO, and data analysis. The role involves collaborating with cross-functional teams to enhance organic visibility and improve user experience through SEO best practices and emerging AI-driven search trends.
Responsibilities
Assist in optimizing blog posts, landing pages, and other digital content for SEO best practices
Support editorial teams with keyword research, on-page optimization, and internal/external linking strategies
Monitor and report on SEO performance using tools like Google Analytics, Google Search Console, and SEMrush
Identify trends and opportunities through data analysis and provide actionable recommendations
Collaborate with developers to address technical issues such as site speed, mobile responsiveness, crawlability, and indexation
Help implement schema markup and structured data to improve search visibility
Monitor how Paychex content appears in AI-driven search experiences (e.g., Google AI Overviews)
Support optimization strategies to ensure content is trusted and cited by AI systems
Conduct periodic audits of existing content to identify gaps, outdated information, and optimization opportunities
Work with marketing, design, and development teams to ensure SEO best practices are integrated across all digital initiatives
Qualification
Required
1–2 years in SEO, with exposure to content optimization, technical SEO, and data analysis
Familiarity with SEO tools (Google Analytics, Search Console, SEMrush, etc.)
Basic understanding of HTML and CMS platforms
Strong analytical skills and ability to interpret data for actionable insights
Excellent written and verbal communication skills
Interest in emerging trends like AI-driven search and structured data
Preferred
Experience with schema markup
LookerStudio
Paid search certifications (AdWords/Bing Ads)