Office Furniture Warehouse · 20 hours ago
WORDPRESS, MARKETING & LEAD GENERATION SPECIALIST
Waukesha, WI
Full-time
Onsite
Mid Level
$55K/yr - $75K/yr
3+ years expOffice Furniture Warehouse is seeking a WordPress, Marketing & Lead Generation Specialist with a strong background in lead generation and WordPress/Elementor. The role focuses on developing, maintaining, and optimizing the website and SEO to drive engagement, build brand voice, and attract qualified leads.
E-CommerceFurnitureRetail
Responsibilities
Create and execute strategic lead generation and integrate campaigns across digital channels to attract and convert qualified leads
Create marketing collateral, case studies, landing pages, CTA’s and blog content that showcases our expertise to attract and convert qualified leads
Manage PPC campaigns (Google Ads, Facebook Ads, LinkedIn, etc.) to attract and convert qualified leads
Optimize our SEO and website to improve organic rankings and conversions
Implement retargeting & conversion tracking to maximize ad spend efficiency
Create, Analyze & A/B test landing pages, city pages, offer pages, and conversion updates to improve conversion rates
Collaborate with leadership to understand requirements and translate them into functional website features
Update, develop, and design a responsive website using WordPress/Elementor
Create page layouts and visual sections (hero areas, content blocks, product sections improving page speed and performance
Proof, edit, and optimize engaging digital content for search visibility, including website pages, blog posts, portfolio and case studies
Maintain and update website content ensuring proper formatting, linking, and layout while adhering to accessibility and UX best practices
Ensure compatibility across various devices and browsers
Integrate plugins and tools as needed while maintaining site security and stability
Perform testing, troubleshooting, and ongoing improvements
Implement technical SEO best practices, including meta titles, meta descriptions, header tags, image alt text, and URL slugs
Manage and continuously develop/update technical SEO improvements, such as page speed optimization, mobile usability, crawlability, and site architecture
Stay updated with the latest web design trends and technologies to continuously improve the website aesthetics and functionality
Qualification
Required
3+ years of proven experience for the requirements listed above
3+ years of proven experience building and redesigning websites with WordPress/Elementor
3+ years of proven experience generating and converting leads for local service businesses
Strong understanding of graphic design, including UI/UX best practices
Basic understanding of CSS/HTML
Proven metrics and impact on organic growth and website performance
Solid understanding of SEO fundamentals, keyword research, on-page SEO optimization, content structure and performance best practices
Strong communication skills to collaborate effectively with leadership and other departments
Experience in an agency or service-based environment
Excellent problem-solving skills and attention to detail
Benefits
401(k) matching
Employee discount
Health insurance
Paid time off
Paid training
Company
Office Furniture Warehouse
Office Furniture Warehouse is a supplier of office furniture.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
P
Pat Walters
Business Owner
Company data provided by crunchbase