Everyday Health Group · 8 hours ago
Campaign Manager, Branded Content and Paid Social
United States
Full-time
Remote
Mid, Senior Level
$75K/yr - $90K/yr
5+ years expEveryday Health Group Pregnancy & Parenting is seeking a Campaign Manager, Branded Content & Paid Social to manage the creation and distribution of performance-driven branded content. This role involves project management and creative execution, working closely with internal teams to deliver high-quality content that meets client objectives.
AdvertisingAdviceFitnessMarketingPublishingWellness
Responsibilities
Manage the end-to-end execution of sold branded content campaigns across formats and channels, including social, articles, and video
Write clear, engaging, and on-brand copy tailored to platform and audience
Manage production timelines and creative resources (designers, video producers, creators)
Work closely with Client Success Managers to deliver on-brand messaging and address client feedback as necessary
Support the planning, launch, and optimization of paid social campaigns across platforms including Meta, YouTube, and TikTok, including hands-on campaign setup and management in ad manager tools, in partnership with the Senior Director of Branded Content, who maintains final ownership of strategy and performance
Test and iterate on social content and ad formats to help evolve branded content offerings and bring new content solutions to clients
Collaborate with the social team on new sellable franchises and series
Collaborate with the Research team to test select content through effectiveness studies and apply learnings to future campaigns
Qualification
Required
Strong working knowledge of paid social platforms, ad formats, and ad manager tools, with experience managing campaigns in partnership with senior stakeholders
Deep understanding of the social media landscape, trends, and how brands activate on social
Excellent writing skills with the ability to tailor copy by platform and audience
Strong attention to detail, project management, collaboration, and creative production skills
Minimum of 5 years of content production and campaign management experience, including hands-on experience with paid social
Preferred
Experience working at a media publisher or agency preferred; parenting category experience a plus
Proficiency with project management tools, including Asana, is a plus
Benefits
Comprehensive medical, dental and vision coverage
Life and disability benefits
Flexible Spending Accounts (FSAs)
401(k) with company match
Employee Stock Purchase Plan
Flexible Time Off
Volunteer Time Off
Paid holidays
Family building and caregiving support
Generous Family Care and Parental leave
Fitness Reimbursement
Access to wellness programs
Company
Everyday Health Group
Everyday Health is a recognized leader in patient and provider education and services.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$92.73MKey Investors
TCVScale Venture Partners
2016-10-21Acquired
2014-04-04IPO
2013-10-01Secondary Market
Leadership Team
Greg Chang
VP, Provider Services
Recent News
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