DATAMARK, Inc. · 11 hours ago
Analytics & Web Specialist
El Paso, TX
Full-time
Onsite
Senior Level
$65K/yr - $65K/yr
5+ years expDATAMARK, Inc. is a dynamic and inclusive company that emphasizes collaboration and professional development. They are seeking an Analytics & Web Specialist responsible for maintaining the company website and marketing technology, ensuring technical stability, and supporting data-driven decision-making through collaboration with various teams.
ConsultingCustomer ServiceInformation TechnologyOutsourcingRobotics
Responsibilities
Monitor and maintain site health, including speed, responsiveness, accessibility, security, redirects, and structural integrity
Implement and support technical SEO initiatives, ensuring metadata, indexing, schema, and internal linking are properly executed
The Analytics & Web Specialist will own analytics and tracking systems, including GA4, Tag Manager, dashboards, events, goals, UTMs, and attribution frameworks
Analyze user behavior and conversion performance to identify friction points and recommend improvements
Support paid media and email campaigns by validating tracking, analyzing post-click behavior, and ensuring clean, reliable data
The Analytics & Web Specialist will build email templates, schedule and deploy email campaigns, and maintain email marketing operations including QA, UTMs, segmentation inputs, and performance tracking
Manage marketing technology integrations and automations across CMS, CRM, analytics, ad platforms, and marketing systems
Working knowledge of front-end web technologies, including HTML, CSS, and JavaScript, with experience using web development tools such as Adobe Dreamweaver
Strong proficiency in website management, including CMS updates, page builds site structure, and ongoing technical maintenance
Hands-on expertise with web analytics and tracking systems, including GA4, Google Tag Manager, dashboards, events, goals, UTMs, and attribution models
Ability to monitor and maintain site health, including performance optimization mobile responsiveness, accessibility, redirects, and crawl issues
Analytical skills to evaluate user behavior, identify conversion friction points, and recommend data-driven improvements
Experience supporting paid media and email campaigns through accurate tracking validation, post-click analysis, and performance diagnostics
Qualification
Required
Monitor and maintain site health, including speed, responsiveness, accessibility, security, redirects, and structural integrity
Implement and support technical SEO initiatives, ensuring metadata, indexing, schema, and internal linking are properly executed
The Analytics & Web Specialist will own analytics and tracking systems, including GA4, Tag Manager, dashboards, events, goals, UTMs, and attribution frameworks
Analyze user behavior and conversion performance to identify friction points and recommend improvements
Support paid media and email campaigns by validating tracking, analyzing post-click behavior, and ensuring clean, reliable data
The Analytics & Web Specialist will build email templates, schedule and deploy email campaigns, and maintain email marketing operations including QA, UTMs, segmentation inputs, and performance tracking
Manage marketing technology integrations and automations across CMS, CRM, analytics, ad platforms, and marketing systems
Working knowledge of front-end web technologies, including HTML, CSS, and JavaScript, with experience using web development tools such as Adobe Dreamweaver
Strong proficiency in website management, including CMS updates, page builds site structure, and ongoing technical maintenance
Hands-on expertise with web analytics and tracking systems, including GA4, Google Tag Manager, dashboards, events, goals, UTMs, and attribution models
Ability to monitor and maintain site health, including performance optimization mobile responsiveness, accessibility, redirects, and crawl issues
Analytical skills to evaluate user behavior, identify conversion friction points, and recommend data-driven improvements
Experience supporting paid media and email campaigns through accurate tracking validation, post-click analysis, and performance diagnostics
Bachelor's degree in computer science, Web/Data Analytics, Information Systems, Marketing Technology, or a related technical field
At least 5 years of experience in web analytics, website management, data analytics, or technical marketing environments
At least 3 years of experience specifically in a Web Analytics, Digital Analyst, or similar role
Benefits
Comprehensive Health Care: Medical, dental, and vision plans
Retirement Savings: 401k and IRA retirement plans
Life Insurance: Basic, voluntary, and AD&D coverage
Time Off: Paid time off, paid volunteer hours, and major holidays
Disability Coverage: Short-term and long-term disability plans
Professional Growth: Training and development to advance your career
Wellness Resources: Support for your overall well-being
Company
DATAMARK, Inc.
DATAMARK Inc., a provider of omni-channel contact centers and business process outsourcing (BPO) services since 1989, employs more than 3,119 at our facilities in the United States, Mexico and India.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Satish Kumar
Vice President Operations
C
Christopher Arcarese
Director of Enterprise Infrastructure
Recent News
Company data provided by crunchbase