Ameriprise Financial Services, LLC · 8 hours ago
Vice President, Digital Analytics & Direct-to-Consumer
Minneapolis, MN
Full-time
Hybrid
Senior Level, Lead/Staff
$172K/yr - $236K/yr
12+ years expAmeriprise Financial is a diversified financial services leader with more than $1.5 trillion in assets under management. The Vice President of Digital Analytics and Direct-to-Consumer leads digital measurement, experimentation, and analytics to enhance customer acquisition, engagement, and retention while driving business outcomes across channels.
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Responsibilities
Lead enterprise digital analytics and measurement across acquisition, engagement, conversion, and retention. Define and maintain clear measurement frameworks that improve visibility, accountability, and decision‑making. Translate digital performance data into actionable insights that inform marketing, product, and channel investment decisions
Build and scale an enterprise experimentation capability, including A/B testing, multivariate testing, and incrementality. Partner with marketing, digital, and product teams to embed test‑and‑learn practices into planning and execution. Use experimentation and performance insights to optimize customer experiences and guide investment trade-offs
Lead and develop a high‑performing digital analytics organization spanning analytics, experimentation, BI, and MarTech. Establish operating rhythms, standards, and scalable ways of working across a complex enterprise. Collaborate with senior leaders to drive aligned outcomes and analytics adoption
Partner closely with advanced analytics and emerging technology leadership to implement and operationalize advanced analytics capabilities within digital analytics use cases. Enable adoption of predictive, personalization, and automation capabilities across digital channels. Ensure analytics models, tools, and insights are applied responsibly, effectively, and at scale
Partner with data and technology teams to ensure digital analytics is supported by clean, trusted, and timely data. Guide the evolution of digital analytics tools, MarTech, and BI platforms to meet business needs. Promote self‑service analytics and reporting that empower teams to act with confidence
Qualification
Required
12+ years of progressive experience in digital analytics, marketing analytics, product analytics, or enterprise analytics within complex organizations
Proven experience leading enterprise-scale digital analytics and measurement functions, including performance measurement, experimentation, attribution, and optimization
Demonstrated success building, leading, and scaling multi-disciplinary analytics teams, spanning analytics, experimentation, BI, and MarTech
Strong experience partnering with peer VPs and senior leaders to drive aligned, data-informed decisions and business outcomes
Executive-presence communication skills, with the ability to translate complex digital performance data into clear, actionable insights that influence prioritization and investment
Deep working knowledge of digital analytics and measurement ecosystems, including Adobe or Google analytics platforms, tag management, CDPs, BI, and MarTech tools
Experience establishing measurement standards, operating rhythms, and scalable ways of working that improve accountability and analytics adoption
Demonstrated commitment to data quality, governance, privacy, and responsible analytics practices in enterprise or regulated environments
Bachelor's degree or equivalent practical experience
Preferred
MBA or advanced degree in analytics, economics, statistics, or related field
Experience working in regulated industries or highly matrixed, enterprise environments
Familiarity with cloud data and analytics platforms (e.g., Snowflake, AWS) and their role in enabling digital analytics and self-service reporting
Experience modernizing or scaling enterprise experimentation programs and attribution frameworks
Track record of leading analytics organizations through significant transformation or maturity shifts
Benefits
Vacation time
Sick time
401(k)
Health, dental and life insurances
Company
Ameriprise Financial Services, LLC
At Ameriprise Financial, we have been helping people feel more confident about their financial future for 130 years.
5001-10000 employees
H1B Sponsorship
Ameriprise Financial Services, LLC has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (105)
2024 (74)
2023 (62)
2022 (105)
2021 (82)
2020 (73)
Funding
Current Stage
Late StageLeadership Team
Angela Grabovsky, CFP®, CRPC®, MBA, APMA®
Private Wealth Advisor, Chief Executive Officer
Anthony C. Barone
Chief Executive Officer,Financial Advisor- The Barone Financial Consulting Group
Recent News
2025-10-03
2025-10-02
Company data provided by crunchbase