GP Creative · 1 day ago
Digital Presence Expert
Columbus, OH
Full-time
Hybrid
Entry, Mid Level
$45K/yr - $60K/yrGP Creative is focused on enhancing its clients' digital presence, and they are seeking a Digital Presence Expert to develop and execute marketing strategies. This role involves coordinating with clients and the GP Creative team to implement effective digital strategies, including copywriting and basic design tasks.
Media Production
Responsibilities
Connect with new and existing clients to build relationships, determine their content and marketing needs, and present the value of working with GP Creative
Design, implement, and manage digital strategies in alignment with each company’s brand, mission, and goals
Stay up to date with new platforms, trends, algorithms, and market research to understand organic and paid advertising strategies to increase engagement
Copywriting, basic graphic design, and basic photo/video editing to support content needs
Work closely with GP Creative Team to uphold brand standards and maintain strong understanding of client identities, content needs, and goals
Contribute to website development through sitemapping, site planning, content development, etc
Conduct digital presence audits for current and prospective clients, providing insightful and detailed recommendations where appropriate
Own and manage paid advertising strategies across platforms
Develop full-funnel ad campaigns (awareness, engagement, conversion) aligned with client goals
Manage ad budgets responsibly, optimizing spend for performance and ROI
Set up and monitor conversion tracking, audiences, and campaign performance, and communicate analytics, making adjustments as necessary
Qualification
Required
Developing and executing marketing strategies, with a focus on social and digital media platforms
Coordinating the needs of GP Creative and several other brands simultaneously
Working closely with the GPC team as well as clients to plan and implement effective strategy
Occasionally responsible for copywriting, basic design, and basic photo/video editing
Connecting with new and existing clients to build relationships, determine their content and marketing needs, and present the value of working with GP Creative
Designing, implementing, and managing digital strategies in alignment with each company's brand, mission, and goals
Staying up to date with new platforms, trends, algorithms, and market research to understand organic and paid advertising strategies to increase engagement
Copywriting, basic graphic design, and basic photo/video editing to support content needs
Working closely with GP Creative Team to uphold brand standards and maintain strong understanding of client identities, content needs, and goals
Contributing to website development through sitemapping, site planning, content development, etc
Conducting digital presence audits for current and prospective clients, providing insightful and detailed recommendations where appropriate
Owning and managing paid advertising strategies across platforms
Developing full-funnel ad campaigns (awareness, engagement, conversion) aligned with client goals
Managing ad budgets responsibly, optimizing spend for performance and ROI
Setting up and monitoring conversion tracking, audiences, and campaign performance, and communicating analytics, making adjustments as necessary
Team player with a consistent positive attitude
Excellent communicator with the ability to work closely with clients
In-depth understanding of all relevant social media and other digital platforms, including: Hootsuite, Mangools, Google Ads/Ad Grants, Meta Ads, LinkedIn Ads, and others
Demonstrated experience managing social media and paid ad accounts with measurable results
Experience in web design, with in-depth understanding of Wix or ability to learn the Wix platform
Basic understanding or ability to learn basic design and editing software
Ability to remain organized while managing several projects simultaneously, serving as a project manager for their own tasks as well as other projects within the organization
Creative mindset, ability to think 'outside the box' while remaining within the resources available
Self-motivated and able to recognize needs and implement solutions with little oversight
Valid driver's license and reliable transportation with no excessive traffic violations
Preferred
Experience working with nonprofit companies and small businesses
Benefits
Flexible vacation policy
Parental leave
Casual attire and relaxed work environment
Medical/dental/vision plans available
Company cell phone plan
Company
GP Creative
We help communities share their brand, story, and purpose, and develop meaningful relationships through the effective use of creative media — photo, video, websites, design, and more.
Founded in 2010
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Jack McClintock
Founder, CEO
Mel Marrah
Chief Operations Officer
Company data provided by crunchbase