Arc Worldwide · 7 hours ago
Media Analytics and Insights Manager
Birmingham, MI
Full-time
Hybrid
Mid, Senior Level
$89K/yr - $127K/yr
5+ years expArc Worldwide is the leading creative engine within Publicis’s group of commerce agencies, focusing on creating Irresistible Commerce through data-driven insights. They are seeking a Media Analytics and Insights Manager to analyze commerce media data, develop insights, and manage reporting for high-profile CPG clients while fostering cross-functional partnerships.
AdvertisingDatabaseMarketing
Responsibilities
Lead the development and operationalization of reporting services to build high-quality, consistent analytics solutions and help strengthen the core of our analytics offerings
Serve as a key resource to organize and measure individual commerce media program results and provide performance insights
Own data collection, ingestion, categorization, and reporting for client global analytics and enforce data governance and taxonomy across retail media data, including RMN first-party and third-party vendor data
Collaborate closely with both internal and client teams to design and develop cutting-edge analytics solutions
Use data storytelling to communicate with a variety of different audiences and stakeholders based on their unique needs, be it internal teams, client marketing managers or client analytics teams
Integrate data and technology to help drive analytics development and learning roadmap creation, collaborating across teams to deliver data solutions that enhance client business outcomes
Spearhead any future development, testing, and assessment of analytics platform capabilities, productivity tools, and applications to drive impactful results
Propose and own the utility of analytic frameworks tailored to address specific client needs within the CPG & Retail vertical
Use category knowledge to assess current capabilities and data science offerings internally at Publicis and provide thought leadership/POV on any new platforms, systems, etc
Qualification
Required
Bachelor's or Master's degree in Data Science, Computer Science, Engineering, Marketing Science, Economics, or a related field; experience may be substituted
5+ years of professional experience in data science, analytics, or consulting, with a specific focus in CPG, retail, and/or commerce media industries; prior advertising agency experience preferred but not required
Proven experience in client-facing roles, delivering advanced analytic solutions for CPG/retail clients
Prior experience in the CPG/retail sector with an understanding of industry-vertical business processes (e.g., sales, distribution, supply chain, trade marketing) and a passion for leveraging data to drive innovation in the industry
Experience working with data and reporting contained within various retail media networks (such as Target Roundel, Walmart Connect, Amazon, etc.) as well as third party platforms and other trending industry software solutions
Deep experience with mapping and categorizing data across multiple taxonomies to ensure accuracy and consistency
Expertise in brand tracking studies, Marketing Mix Modeling (MMM), brand lift studies, balancing advertising and promotion goals, brand equity/brand building, performance marketing metrics, analytic frameworks and measurement models used in the CPG/retail sector
Applied knowledge of advanced analytics methods and tools that enable audience segmentation, budget scenario planning, data ingestion and categorization, and test & learn experimental designs
Proficiency in specialized data and reporting tools including SQL, Excel/Google Sheets, PowerBI, GenCanva, and DataBricks
Practical experience and understanding of the general AdTech/MarTech platform and vendor landscape (e.g., clean rooms, AMC, LiveRamp, Adobe, Salesforce), data cloud/mesh/lakes (e.g., GCP, Azure, AWS), and data platforms (e.g., Databricks, Snowflake)
Experience working within a cross-functional, multi-disciplinary team on shopper-focused campaigns
Comfort operating with a high level of ownership, autonomy, and accountability
A natural sense of urgency with an ability to work quickly, efficiently, and accurately within tight deadlines and constantly-evolving project parameters, scope, and goals
Flexible and adaptable with an ability to manage and drive success across multiple concurrent projects and competing priorities
Highly collaborative but independently capable
Preferred
Certification in analytics or data science (e.g., AWS Certified Data Analytics, Certified Analytics Professional) preferred
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Company
Arc Worldwide
Arc Worldwide offers digital communications, direct and database marketing, promotions, and shopper marketing services.
5001-10000 employees
H1B Sponsorship
Arc Worldwide has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (3)
2023 (3)
2022 (1)
2021 (5)
2020 (2)
Funding
Current Stage
Late StageLeadership Team
Soche Picard
CEO for North America
Elizabeth Harris
Chief Strategy Officer
Recent News
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2026-01-19
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