Gray Media · 1 day ago
DIGITAL CONTENT PRODUCER - KCTV
Fairway, KS
Full-time
Onsite
Entry, Mid Level
2+ years expGray Media is a multimedia company headquartered in Atlanta, Georgia, and they are seeking a Digital Content Producer for KCTV5, the CBS affiliate serving the Kansas City metropolitan area. The role involves curating and producing high-performing content across social platforms and digital products, while engaging with the audience and tracking performance using analytics.
BroadcastingCommunitiesDigital MediaJournalismLifestyleMedia and EntertainmentNewsPublishingSportsVideo
Responsibilities
Lead social media curation for KCTV5: spot trends, breaking news signals, and community conversations worth elevating
Monitor platforms (Facebook, Instagram, X, TikTok, YouTube, Threads, and emerging platforms), scanners, and key community sources to identify timely content opportunities
Package platform-native posts (short copy + visuals/video) optimized by platform and audience behavior
Coordinate with newsroom teams to amplify reporting and keep social feeds accurate during breaking news
Write and publish digital content when needed (web updates, live updates, push alerts, etc.)
Engage with the audience: manage comments/messages using station guidelines, elevate tips, and route credible leads to the right desk
Track performance and adjust strategy using analytics (reach, watch time, engagement, follower growth, referral traffic)
Maintain a consistent brand voice while tailoring tone and format per platform (informative, human, concise, non-sensational)
Work a schedule that supports news (including early mornings, evenings, weekends, holidays as needed)
Qualification
Required
Bachelor's degree in Communications, Journalism, or related field
2–3+ years producing digital/social content for a newsroom, media brand, or high-velocity publisher (experience level flexible for the right candidate)
Strong news judgment and excellent writing/editing skills
Demonstrated ability to curate (not just create): identifying what matters, adding context, and publishing quickly
Comfort working in a breaking news environment with rapid decision-making and tight deadlines
Working knowledge of social best practices (captions, hooks, thumbnails, aspect ratios, accessibility, headline discipline)
Basic photo/video editing skills (e.g., Adobe Premiere, CapCut, Canva, Photoshop, etc.)
Experience producing short-form video (vertical video editing, subtitles, beat-driven pacing)
Experience with live coverage workflows (live blogs, stream clipping, social live updates)
CMS experience and basic SEO knowledge
Working knowledge of AP Style and the ability to write clean, accurate copy under deadline
Analytics experience (Meta insights, YouTube analytics, social listening tools, Google Analytics/Chartbeat/Parse.ly, etc.)
Company
Gray Media
Gray Media is a broadcast company that owns and operates television stations in 31 markets across the country.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$2.4B2025-12-08Post Ipo Debt· $250M
2025-07-08Post Ipo Debt· $900M
2024-05-23Post Ipo Debt· $1.25B
Leadership Team
Alan Gould
Vice President of Investor Relations
James Finch
VP Of News Services
Recent News
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