Porch Group · 4 hours ago
Email Marketing Coordinator & CRM Admin, Rynoh
Porch Group is a leading vertical software and insurance platform, and they are seeking an Email Marketing Coordinator & CRM Admin to manage and optimize CRM systems and execute email marketing initiatives. The role focuses on lead nurturing, client engagement, and event participation while ensuring efficient and data-driven client touchpoints.
Home ImprovementHome ServicesInformation TechnologyInternetSoftware
Responsibilities
Maintain and optimize the CRM system to ensure data accuracy and integrity
Manage contact segmentation, email lists, and automation workflows
Support campaign setup, tracking, and performance reporting
Administer authentication (SPF, DKIM, DMARC) and ensure deliverability best practices
Test and refine subject lines, personalization, and cadence strategies
Oversee the collection, cleansing, and organization of client and prospect data
Regularly audit CRM databases to remove duplicates, correct errors, and maintain compliance
Collaborate with sales and marketing to align database structure with campaign goals
Execute email cadence and automation strategies for client nurturing and engagement
Implement 1:1 authentication and beta testing of subject lines and timing strategies
Track open rates, click-through rates, conversions, and optimize for engagement
Develop and manage automated workflows that improve client experiences and internal efficiency
Monitor and refine the client journey to ensure timely communication and follow-up
Coordinate with cross-functional teams to align automation with business goals
Support marketing event logistics including communication, invites, and follow-up
Manage event-related CRM data and coordinate Zoom or virtual event setups
Compile prospect and attendee research to support outreach (e.g., ALTA new clients, events lists)
Build and maintain marketing landing pages and web forms to capture leads and event registrations
Ensure smooth integration with CRM and analytics tools
Test and optimize forms for conversion and user experience
Collaborate with design teams to create branded email templates, graphics, and web assets
Ensure consistency with brand guidelines across all creative outputs
Qualification
Required
Bachelor's degree in Marketing, Communications, or related field
2+ years of experience in CRM management and email marketing
Proficiency with major CRM and marketing automation platforms (e.g., Constant Contact, HubSpot, Salesforce, ActiveCampaign, etc.)
Strong analytical skills with experience in data management and reporting
Familiarity with email authentication, deliverability, and compliance standards
Preferred
Experience in event marketing or client journey automation
Knowledge of HTML/CSS for email and landing page customization
Basic graphic design skills (Canva, Adobe Creative Suite, or similar)
Benefits
Paid initial training
Ongoing training to help you develop in your role and career
Real opportunities for career growth
Work/Life Balance
Company
Porch Group
Porch Group is a vertical software platform for residential environments.
Funding
Current Stage
Public CompanyTotal Funding
$782.85MKey Investors
Wellington ManagementRunway Growth CapitalValor Equity Partners
2025-05-19Post Ipo Debt· $134M
2023-04-17Post Ipo Debt· $333M
2022-04-15Post Ipo Equity· $4M
Recent News
2025-11-10
2025-11-10
Company data provided by crunchbase