Constant Contact · 16 hours ago
Director, Paid Media (US & International)
Boston, MA
Full-time
Hybrid
Director/Executive
$151K/yr - $189K/yr
10+ years expConstant Contact is a company that empowers businesses and individuals to succeed online. They are seeking a performance-focused Director, Paid Media to lead paid acquisition efforts across US and International markets, driving customer acquisition and measurable growth through effective media strategies.
EmailEmail MarketingEvent ManagementMessagingSocial Media Marketing
Responsibilities
Own the paid media strategy across US and International, aligned to company growth priorities and segment needs (SMB single-seat and growing multi-seat segments)
Translate growth priorities into channel plans, budget allocation, forecasting, and pacing guardrails
Define and enforce execution standards for account structure, optimisation approach, testing cadence, and measurement hygiene across channels
Partner with Centres of Excellence (Brand, Creative, SEO, Sites, Analytics and Operations, Product Marketing, CLM, Corporate Comms) to ensure paid plans integrate with priorities, creative systems, and measurement
Lead weekly and monthly business rhythms: performance reviews, learnings, test backlog prioritisation, scale or stop decisions, and trade-off resolution
Drive high-quality communication to senior stakeholders with clear narratives: what changed, why it changed, what we learned, what we will do next
Lead and develop channel owners (SEM, Paid Social and OLV, Display, TV and Offline) with clear accountability, coaching, and elevated execution standards
Ensure strong agency collaboration where agencies are in place, including disciplined knowledge capture, documentation, and transition readiness
Directly manage agencies dedicated to supporting the paid media acquisition effort
Be capable of stepping into accounts to troubleshoot pacing, diagnose performance issues, validate measurement integrity, and unblock execution when needed (especially during transitions, launches, or performance dips)
Qualification
Required
10+ years in paid media / performance marketing with direct accountability for acquisition outcomes
Multi-channel ownership across paid search, paid social, video, and familiarity with offline measurement concepts
Strong commercial judgement on pacing and scaling
Exceptional communication and stakeholder influence in a matrixed environment
Proven people leadership and coaching capability
Preferred
Experience operating across multiple markets and localisation contexts
Experience managing blended in-house plus agency delivery models
Experience in B2B SaaS or subscription, ideally serving SMB audiences
Benefits
Health and welfare benefits including paid leave
Generous paid time off policy
Competitive benefits package that supports the health and well-being of you and your family
Company
Constant Contact
Constant Contact makes digital marketing easy and effective for small businesses and nonprofits across the globe.
1001-5000 employees
H1B Sponsorship
Constant Contact has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (16)
2023 (16)
2022 (33)
2021 (21)
2020 (27)
Funding
Current Stage
Public CompanyTotal Funding
$423.16MKey Investors
Clearlake Capital GroupClearlake Capital Group,Siris Capital GroupGreylock
2025-10-07Private Equity
2021-02-11Private Equity· $400M
2015-11-02Acquired
Leadership Team
Frank Vella
Chief Executive Officer
Jerry Jao
SVP & GM
Recent News
The Journal Record
2025-11-09
Company data provided by crunchbase