NASCAR · 14 hours ago
Research Analyst
Charlotte, NC
Full-time
Onsite
Entry, Mid Level
2+ years expNASCAR is a community of passionate individuals dedicated to the growth of motorsports. They are seeking a Research Analyst responsible for uncovering actionable insights through deep data mining and advanced analytics, transforming complex data into compelling visualizations and reports to inform strategic decisions.
RacingSports
Responsibilities
Perform advanced data mining across multiple databases (Snowflake, MCDP, syndicated data) to uncover trends, correlations, and patterns that inform business strategies
Apply statistical and analytical methods to extract insights on fan engagement, consumer behavior, and brand performance
Conduct cross-platform data integration to develop a unified view of the fan and the broader motorsports landscape
Build repeatable analytical workflows and data pipelines to streamline insight generation
Design and maintain clear, dynamic Tableau dashboards to visualize insights for stakeholders across NASCAR, including teams, tracks, sponsors, and executives
Develop executive-level PowerPoint reports and presentations that synthesize data into compelling narratives
Ensure data storytelling is accessible and actionable for non-technical audiences
Identify new opportunities to deepen understanding of fan sentiment, market segmentation, and engagement trends
Partner with stakeholders to define business questions and translate them into analytical projects and research designs
Leverage fan panel data (e.g., NASCAR Fan Council) and longitudinal studies to measure attitudinal shifts and track sport health
Integrate insights from syndicated sources (Scarborough, Simmons, Nielsen Sports, Experian, etc.) to provide a holistic view of fan behavior and brand affinity
Use syndicated data to benchmark NASCAR’s audience against key competitors and industries
Collaborate closely with the Analytics & Insights, Marketing, and Strategy teams to deliver unified reporting and insight solutions
Act as a trusted data resource for internal business units, helping them define KPIs and measure performance
Support the development of analytical frameworks that guide sponsorship, content, and marketing strategies
Oversee and evaluate third-party research vendors and tools to ensure data accuracy, cost-effectiveness, and methodological rigor
Stay current on data analytics trends, visualization best practices, and emerging tools in audience analytics
Qualification
Required
Bachelor's degree in Data Analytics, Computer Science, Statistics, Engineering, Information Systems, or related field
2–5 years of experience in data analysis, technical analytics, or similar role
Excellent analytical, problem-solving, and communication skills
Ability to work independently with attention to detail and accuracy
Experience with data visualization tools such as Microsoft Excel (pivot tables, lookups, macros) and Tableau (preferred)
Strong analytical, organizational, and problem-solving skills
Excellent written and verbal communication, with the ability to translate technical insights into business recommendations
Detail-oriented and able to manage multiple projects with tight deadlines
Collaborative team player with a proactive, curious mindset
Preferred
Familiarity with APIs, automation frameworks, and version control (Git)
Experience in fast-paced, data-driven environments such as sports, entertainment, or technology
Familiarity with Snowflake
Benefits
Highly competitive salaries
A solid benefits package focused on wellness
Opportunities for you to grow and develop both personally and professionally
Company
NASCAR
NASCAR is the sanctioning body for one of North America's premier sports.
5001-10000 employees
H1B Sponsorship
NASCAR has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (1)
Funding
Current Stage
Late StageLeadership Team
Brandon M Thompson
Vice President of Diversity & Inclusion
Daryl Wolfe
Executive Vice President, Chief Revenue Officer
Recent News
Sports Business Journal
2026-02-07
Media Post
2026-01-23
Company data provided by crunchbase