FanDuel · 15 hours ago
CRM Operations Senior Associate
New York, NY
Full-time
Hybrid
Mid Level
$79K/yr - $99K/yr
3+ years expFanDuel is a premier mobile gaming company in the United States and Canada, looking for a CRM Operations Senior Associate to enhance their CRM communication strategy and customer engagement programs. The role involves managing email campaigns, ensuring compliance with regulations, and optimizing customer lifecycle strategies.
Fantasy SportsGamingSports
Responsibilities
Manage 100+ active email campaigns across Sportsbook, Casino, Racing, DFS, Faceoff, Picks, and Predicts verticals
Maintain and update existing campaigns with personalization, branding updates, and compliance requirements
Coordinate with Central Product Experiences team (CPE) to optimize campaign delivery and performance as well as initiate building of new campaign triggers to reduce dependencies and improve efficiency
Develop and execute new campaign launches for product releases and feature rollouts
Optimize email templates and branding consistency across all communications
Ensure all transactional communications meet legal and regulatory requirements
Execute timely disclaimer updates for state launches and regulatory changes
Collaborate with Legal team on campaign review and approval processes
Maintain documentation of compliance requirements across different jurisdictions
Monitor and address potential compliance risks in customer communications
Implement responsible gaming communications and educational messaging
Implement customer profiling and segmentation strategies
Establish standardized processes and documentation for transactional operations
Build and expand scalable automation frameworks
Maintain campaign performance metrics and reporting dashboards
Qualification
Required
3-5 years of experience in email marketing, CRM, or customer communications
2+ years of experience with marketing automation platforms (Braze preferred)
Strong understanding of transactional email best practices and deliverability
Experience with A/B testing, campaign optimization, and performance analysis
Knowledge of email compliance requirements
Proficiency in HTML for email template development
Experience with customer segmentation and targeting strategies
Familiarity with data integration and customer profiling platforms
Understanding of marketing analytics and reporting tools
Project management experience with cross-functional teams
Experience with customer journey mapping and automation workflows
Knowledge of personalization engines and dynamic content
Preferred
Understanding of gaming/sports betting industry regulations
Experience with responsible gaming communications
Knowledge of customer lifecycle marketing in subscription or gaming businesses
Familiarity with multi-state regulatory requirements
Benefits
We offer amazing benefits above and beyond the basics.
We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more.
This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits.
This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation.
This role includes paid personal time off and 14 paid company holidays.
FanDuel offers paid sick time in accordance with all applicable state and federal laws.
Company
FanDuel
FanDuel is a gaming company that offers sportsbook, daily fantasy sports, horse racing, and online casino games.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$416.2MKey Investors
Kohlberg Kravis Roberts & Co.Shamrock Capital AdvisorsComcast Ventures
2020-12-03Acquired
2017-09-12Series E
2016-09-14Convertible Note· $55M
Leadership Team
Josh Ives
SVP Customer Experience Operations
Caralyn Cooley
Chief People Officer
Recent News
2026-02-09
2026-02-06
Company data provided by crunchbase