Circana · 7 hours ago
VP I, Data Management
United States
Full-time
Remote
Director/Executive
$170K/yr - $225K/yr
8+ years expCircana is an organization committed to diversity, equity, and inclusion, striving to create a supportive work environment. The role of VP Data Management involves redefining and scaling global product attribution across various channels and platforms, leading the strategy and execution of a modern attribution framework.
Market Research
Responsibilities
Define and lead a global attribution strategy for manufacturer and private label items across digital and offline touchpoints
Establish a clear attribution philosophy aligned to business goals
Identify gaps in current attribution approaches and design scalable solutions to address them
Own attribution as a data product: roadmap, requirements, success metrics and adoption
Partner with data science, product management and engineering to design and implement robust attribution models
Evaluate and integrate data sources (CRM, media platforms, app data, retail data etc)
Ensure attribution outputs are explainable, trustworthy and decision-ready
Work closely with marketing, sales, finance, and manufacturer partners to align on measurement needs
Translate complex attribution results into clear insights for executive and commercial teams
Set standards and best practices for attribution usage globally
Establish global frameworks, documentation, and guardrails for attribution methodology
Drive consistency while allowing for market-level nuance
Ensure data-quality, compliance, and privacy considerations are embedded in all solutions
Qualification
Required
Education: Bachelor's degree in Information Technology, Computer Science, Business Management, or a related field; Master's degree preferred
Experience: 8-12+ years of experience in attribution, measurement, analytics, or data product leadership
Deep expertise in multi-touch attribution, marketing measurement, or performance analytics at scale
Proven ability to lead ambiguous, high-impact transformation initiatives
Experience influencing senior stakeholders across functions and geographies
Ability to thrive in fast-paced, complex settings while maintaining focus on stability and efficiency
Other Requirements: Willingness to travel as needed (up to 15%)
Benefits
Paid time off
Medical/dental/vision insurance
401(k)
Company
Circana
Circana consults on the complexities of customer behavior.
5001-10000 employees
H1B Sponsorship
Circana has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (53)
2024 (37)
2023 (32)
Funding
Current Stage
Late StageTotal Funding
$1.2BKey Investors
Vestar Capital Partners
2024-04-23Private Equity· $1.2B
Leadership Team
Stuart Aitken
President and CEO of Circana
Holly Knightly
Chief Financial Officer
Recent News
Gifts & Decorative Accessories
2026-01-25
2026-01-22
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