January Digital · 12 hours ago
Director, Paid Media
Dallas, Texas
Full-time
Hybrid
Director/Executive
$126K/yr - $155K/yr
9+ years expJanuary Digital is the Marketing Leadership Company, specializing in media excellence and strategic guidance. The Director of Paid Media will lead the strategic development of clients' digital media, ensuring alignment with business objectives while managing a team and driving industry thought leadership.
ConsultingDigital Marketing
Responsibilities
Devise the vision to achieve client's strategic objectives through meaningful thought leadership
Develop a deep understanding of each client’s business and leverage data to deliver consistent results and guide growth opportunities to reinforce the agency's strategic value
Build trust with clients by developing a standard of excellence around performance and brand marketing focused on predictable, data-correlated plans to meet business goals
Demonstrate thought leadership by identifying key industry changes & evolutions, and emerging technology innovations to provide informed recommendations and propose solutions to clients proactively
Drive account strategic success through development and management of short and long term goals, client growth opportunities, and oversight of complex deliverables including quarterly business reviews and annual multi-channel budget planning
Lead management of client communication needs across the team and strive to exceed client service expectations
Direct team operations to ensure successful delivery of media through development of effective cross-channel marketing plans, flawless campaign management, and data analysis with intent to provide data-led strategic recommendations
Lead a team of employees to positive outcomes by providing thoughtful management, training in key areas, and fostering an environment for growth and development opportunities
Lead strategic client relationship development and identify opportunities to achieve business growth
Collaborate with senior leadership to problem solve company challenges and drive the achievement of company growth goals
Produce strategies that deliver interoperability across online and offline channels where possible to meet measurement needs that reflect the omnichannel nature of the consumer journey. (through collaboration with internal analytics team and external partners)
Proactively work together across teams internally to drive agency development with new business opportunities
Qualification
Required
9+ years' experience in managing paid media across digital channels – search (organic and paid), social, display, programmatic, and video
4+ years' experience managing multi-layered teams
Prior experience as a Brand Strategist or Brand Planner
Proven ability to produce innovative multi-channel media plans and go-to-market strategies for complex clients - you are a strong strategic thinker, with the ability to translate quantitative and qualitative data and insights into innovative marketing strategies
Understanding and demonstrated experience of performance media principles - driving positive ROAS, maximizing lead generation and marketing subscription-based programs through the full marketing funnel and across marketing channels
Analytically minded - you aren't afraid to dig in to troubleshoot issues and you're always thinking about ways to improve in order to drive retention of clients
Strong project management skills with ability to prioritize and manage multiple initiatives simultaneously to meet deadlines
Has a positive 'no task is too small' attitude and can-do mentality to drive teams forward
Excited by digital marketing trends and inspired to enact best-in-class programs for clients
Excellent team player with strong collaboration skills and ability to thrive in a fast-paced environment. You are agile in both leadership and execution
Consistently demonstrates behavior in line with January Digital's core traits
Preferred
Agency or consultancy expertise and comprehensive business understanding in the retail, CPG, or technology landscape preferred
Experience working with creative and development teams to produce and iterate digital assets preferred
Benefits
Competitive and equitable pay, 401k matching, and bi-annual bonus eligibility
Flexible PTO and Half-Day Fridays
Philanthropic Efforts and Paid Time Off to Volunteer
Fully covered medical, dental, and vision insurance
Annual Wellness Stipend
Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother’s room
Company
January Digital
January Digital is a full-funnel digital marketing agency and consultancy specializing in retail, luxury, and beauty.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Rebecca Visconti
Vice President, Analytics
Sarah Engel
Chief Marketing Officer and Chief People Officer
Recent News
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