Pacific Life · 23 hours ago
Marketing Analytics Senior Analyst
Omaha NE-6750
Full-time
Onsite
Mid, Senior Level
$113K/yr - $139K/yr
6+ years expPacific Life is a company dedicated to providing financial security and planning for its policyholders. They are seeking a Marketing Analytics Senior Analyst to leverage data and analytics to optimize marketing practices and drive strategic decisions across the organization.
FinanceFinancial ServicesInsurance
Responsibilities
Use SQL to build targeted audiences from Snowflake data for marketing campaigns such as product launches etc. Leverage Marketing Cloud automation studio to pipeline the audiences into data extensions
Conduct basic to advanced analyses of marketing data (CRM, Email, Engagement, etc.) to find opportunities to optimize or automate our marketing practices and explain trends in our data and the drivers of our marketing results
Define, endorse, and implement end-to-end Marketing metrics & KPIs
Share analytics across marketing groups and help drive adoption of Marketing Analytics efforts
Research new Marketing technologies and solutions for our marketing technology stack based on the strategic goals of the Marketing Department. Play a key role in the evaluation and addition of new technologies
Identify and implement streamlined processes for data reporting and communication and use analytic models to identify insights to drive key decisions across leadership and the organization
Provide mentorship to other members of the team and the marketing organization on standard methodologies for design, implementation, and testing of pioneering analytics insights
Leverage tools like R, Tableau, Python, and SQL to drive efficient analytics
Qualification
Required
Bachelor's Degree in Statistics, Math, Engineering or equivalent work experience required
6+ years' experience in a related field
Familiarity with marketing, data, and project management technologies such as Salesforce CRM (Sales Cloud & Marketing Cloud), Adobe Analytics, JIRA, ADO, Snowflake, and social advertising platforms (i.e., LinkedIn advertising & Facebook ads managers)
The ability to operate in an ambiguous environment, critical thinking, creative problem-solving, and an ability to translate between technical and non-technical functions
Strong technical skills and the ability to analyze information from various source systems
Highly proficient in SQL and Tableau
Being a self-starter who can analyze and solve problems of complex nature with little guidance
Experience communicating marketing, business, & technical requirements to clearly explain business goals/problems and the technical solutions that can help
Able to work effectively in a team environment, building rapport and relationships to develop an advanced level of organizational savvy
Excellent time management skills and ability to adapt to changing priorities. Work quickly and efficiently while maintaining a high level of attention to detail
Strong influencing and negotiation skills
Excellent collaboration skills
Highly organized, positive attitude
A constant drive to stay up to date with the latest industry news and developments
Preferred
Masters education in a related field
Experience with the Salesforce product suite including Marketing Cloud, Sales Cloud, & Data Cloud
Financial Services / Insurance industry experience
Benefits
Medical, Dental, Vision, and Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents
Generous paid time off options including: Paid Time Off, Holiday Schedules, and Financial Planning Time Off
Paid Parental Leave as well as an Adoption Assistance Program
Competitive 401k savings plan with company match and an additional contribution regardless of participation
Company
Pacific Life
Pacific Life Insurance is an insurance company that provides life insurance products, annuities, and mutual funds.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$1.44B2025-09-03Debt Financing· $750M
2025-06-18Debt Financing· $688.57M
Leadership Team
Howard Hirakawa
Senior Vice President, Fund Advisor Operations
Joe Krum
Senior Vice President & Managing Director, Global Institutional Investment Group
Recent News
Private Capital Journal
2025-12-05
Company data provided by crunchbase