Yerba Madre · 12 hours ago
Analyst, Category Development & Shopper Insights
Oakland, CA
Full-time
Onsite
Entry, Mid Level
$89K/yr - $116K/yr
2+ years expYerba Madre is a pioneer in regenerative yerba mate and a leader in ready-to-drink mate beverages in North America. The Analyst, Category Development & Shopper Insights will support the development of consumer-focused strategies by transforming complex data into actionable recommendations, collaborating with Sales, Marketing, and Product teams.
E-CommerceFood and BeverageHerbs and SpicesTea
Responsibilities
Develop and manage recurring monthly reporting on sales, distribution, velocity, pricing, and promotional performance
Maintain and enhance dashboards, scorecards, mapping files, and analytical tools using Excel and BI platforms
Conduct in-depth analyses on SKU performance, pack sizes, price tiers, and shopper behavior
Monitor category trends, emerging brands, and competitive activity within the beverage space
Build compelling, fact-based category stories and selling decks for key account and distributor meetings
Deliver customized retailer readouts and account-specific insights
Support joint business planning and annual business plan development with analytical insights
Translate complex datasets into clear, concise, and practical recommendations
Partner closely with Sales, Marketing, and Product teams on innovation sizing, white-space identification, and launch tracking
Support assortment optimization, shelf strategy, and promotional effectiveness initiatives
Provide ad hoc analysis to support executive requests and strategic priorities
Contribute to shared learning and continuous improvement across teams
Qualification
Required
2–5 years of experience in consumer goods, retail analytics, category management, sales analytics, or shopper insights
Strong proficiency in Excel, including pivot tables, formulas, and large dataset management
Experience working with syndicated, POS, loyalty, and panel data to support business decision-making
Familiarity with data sources such as Nielsen, IRI / SPINS, NPD Group, Numerator, 84.51°, dunnhumby, Stratum, Spectra, and Symphony RetailAI
Ability to develop customer-ready presentations in PowerPoint or equivalent platforms
Strong analytical mindset with a commitment to data accuracy and integrity
Clear, confident communication skills with the ability to present insights to both technical and non-technical audiences
This role will require a minimum of 3 days working on-site in our Oakland, CA office
Preferred
Bachelor's degree preferred
Exposure to planogram software and merchandising tools is a plus
Benefits
Competitive benefits package
Top-tier benefits
Comprehensive medical, dental, and vision plans
Employee life and disability
Mental health benefits
Paid medical leave
Paid company holidays
Paid time off
Opportunities for career growth and advancement
Company
Yerba Madre
Yerba Madre offers yerba mate and herbal tea blends, plus brewing accessories, with online ordering and product guidance.
201-500 employees
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase