CALSTART · 13 hours ago
Web Analyst
United States
Full-time
Remote
Mid Level
$72K/yr - $86K/yr
3+ years expCALSTART is a mission-driven industry organization focused on transportation decarbonization and clean air for all. The Web Analyst will transform web data into actionable insights, improve user experience, and optimize online performance to advance the mission of clean transportation.
Clean EnergyEnvironmental ConsultingOil and GasRenewable EnergyTransportation
Responsibilities
Data Collection & Strategy: Serve as the primary subject matter expert for web analytics, advising on best practices for data collection and measurement strategies across all active websites
Design, implement, and maintain custom events, variables, and triggers within Google Tag Manager (GTM) to capture granular user interactions (e.g., button clicks, form submissions, video plays)
Work with the web development team to define and implement a robust data layer that provides clean, consistent data for GTM
Define, manage, and enforce standards for UTM campaign codes across all marketing channels to ensure accurate source and campaign attribution
Reporting & Analysis: Build and maintain custom reports and dashboards in Google Analytics (GA4) and other reporting tools (e.g., Tableau, Google Looker Studio) to monitor key performance indicators (KPIs) such as traffic, user engagement, conversion rates, and donor behavior
Conduct in-depth analysis to identify trends, opportunities, and issues in user behavior and website performance
Translate complex data into clear, compelling, and actionable insights for marketing, leadership, and program teams
Data Integration & Architecture: Work cross-functionally to ensure a 360-degree view of customer data, including seamless data flow between websites, Salesforce, Tableau, Google Analytics, and other third-party platforms to track offline conversions and full user journeys
Stay current with industry trends and changes in web analytics, including updates to GA4, GTM, and privacy regulations (e.g., GDPR, CCPA)
Qualification
Required
A Bachelor's degree in a quantitative field (e.g., Marketing, Statistics, Computer Science) or equivalent professional experience, and 3+ years of experience in a web analyst or similar role, with a strong focus on data measurement and analysis
Demonstrated expertise in Google Analytics (GA4 is a must) and Google Tag Manager (GTM)
Strong analytical and problem-solving skills, with a natural curiosity to learn and draw meaningful conclusions from data
Excellent communication skills, with the ability to present complex data and insights to both technical and non-technical stakeholders
Preferred
Experience in clean transportation technology industry or nonprofits
Experience with WordPress CMS
Understanding of HTML, CSS, and JavaScript for GTM implementation is highly desirable
Experience in integrating web data with third-party platforms, such as a CRM (e.g. Salesforce) and/or a data warehouse/lake environment
Experience with heat mapping tools (e.g. FullStory, Microsoft Clarity)
Benefits
100% company paid comprehensive health benefits for Medical, Dental, Vision, Short Term Disability, Long Term Disability and Life Insurance
Retirement plan with generous company contributions
FSA for Health and Dependent Care
3 weeks of vacation time in the first year of employment
11 paid company holidays
Paid sick time
Paid family leave
And more!
Company
CALSTART
CALSTART is a nonprofit organization that partners with member companies to promote the development of clean transportation initiatives.
51-200 employees
H1B Sponsorship
CALSTART has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (3)
2023 (4)
2022 (2)
Funding
Current Stage
Growth StageTotal Funding
$0.05MKey Investors
California Energy Commission
2022-01-19Grant
2016-04-04Grant· $0.05M
Leadership Team
John Boesel
President and CEO
Piero Stillitano, MBA, MA, CMAA
Chief Financial Officer
Recent News
Business Wire
2026-01-13
Los Angeles Business Journal
2025-10-21
Company data provided by crunchbase