Anti-Defamation League · 1 day ago
Salesforce Marketing Cloud Specialist
New York, NY, US
Full-time
Hybrid
Mid Level
$95K/yr - $108K/yr
3+ years expAnti-Defamation League is the leading anti-hate organization in the world. The Salesforce Marketing Cloud Specialist is responsible for managing and optimizing the Marketing Cloud platform to enhance marketing automation and customer engagement across the organization.
Non ProfitAdvocacy
Responsibilities
Collaborate with Marketing to provide organization-wide Salesforce Marketing Cloud support, including troubleshooting, configuration, and optimization of Email Studio, Journey Builder, Automation Studio, Contact & Audience Builders
Lead the technical design, build, testing, and deployment of multi-channel campaigns and complex customer journeys
Implement audience segmentation and manage data extensions using SQL, Audience Builder, and Salesforce CRM data to enable precise targeting and personalization
Implement personalization strategies using dynamic content, and responsive email design
Ensure platform integrity, compliance with CAN-SPAM, GDPR, and other relevant regulations, and maintain data hygiene
Document workflows, campaign configurations, and processes to support team scalability and knowledge sharing
Analyze campaign performance and provide actionable insights to improve engagement, conversion, and ROI
Train and guide end users and a cross-departmental group of power users on platform features, best practices, and marketing automation processes
Collaborate with Salesforce Signature Success teams to implement advanced strategies, platform improvements, and optimization initiatives
Partner with business stakeholders to identify process improvements, enhance data quality, and ensure campaigns align with business goals
Stay current on Salesforce Marketing Cloud updates, features, and industry trends to drive innovation and continuous improvement
Qualification
Required
Advanced proficiency in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact & Audience Builders)
Strong SQL and data management skills within Marketing Cloud
Proficiency with email development and dynamic content
Excellent communication, training, and collaboration skills for working with end users, power users, and cross-functional teams
Strong analytical and problem-solving abilities, with experience translating data insights into actionable marketing strategies
Knowledge of digital marketing best practices, personalization, automation, and campaign analytics
3+ years of hands-on experience with Salesforce Marketing Cloud and digital marketing campaigns
Experience managing multiple projects and campaigns in a fast-paced environment
Experience of collaborating with Salesforce teams (including Signature Success) and business stakeholders
Bachelor's degree in computer science or related field, or equivalent professional experience
Preferred
Experience working in an Agile Framework
Experience in integrating Salesforce Marketing Cloud with third-party systems (API, REST/SOAP)
Experience leading training or mentoring end users and power users
Salesforce Marketing Cloud Certifications (Email Specialist, Consultant, Administrator)
Company
Anti-Defamation League
ADL is a leading anti-hate organization that was founded in 1913 in response to an escalating climate of antisemitism and bigotry.
201-500 employees
H1B Sponsorship
Anti-Defamation League has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (2)
Funding
Current Stage
Growth StageLeadership Team
Clifford Schechter
Senior Adviser to the CEO
Stacy Kass
Vice President, Philanthropic Partnerships
Recent News
Business – Latest Financial & Stock Market News | New York Post
2025-10-31
2025-10-02
Company data provided by crunchbase