Chuze Fitness · 17 hours ago
Paid Media Director
San Diego, CA
Full-time
Onsite
Director/Executive
$111K/yr - $130K/yrChuze Fitness is focused on building healthier communities through human connection and kindness. The Paid Media Director will be responsible for the strategy, execution, and optimization of all paid media activities, managing a small team and collaborating with various stakeholders to drive performance and achieve membership goals.
FitnessPersonal HealthTraining
Responsibilities
Evolve the paid media strategy aligned with the acquisition → upgrade → retain flywheel, KPIs, and revenue goals for memberships
Own end-to-end paid marketing funnels: media planning, buying, channel mix, targeting, creative alignment, landing pages, tracking execution, performance, and optimization
Lead multiple new club launch media campaigns, including geo-targeting, local paid media, regional support, and lead generation conversion to join
Optimize media budget across channels to maximize Return On Investment (ROI), minimize Customer Acquisition Cost (CAC), and deliver on lead goals
Collaborate with reporting and analytics to define and monitor attribution models, A/B tests, incrementality, channel contribution analytics, and dashboard reporting
Maintain leading media presence by ensuring paid media creative, landing experiences, and nurture journeys align, staying informed on emerging platforms and proposing adoption, and presenting insights and performance to senior leadership for continued review
Oversee agencies and vendor partners for media buying, platform negotiations, reporting, and vendor performance
Foster strong cross-functional working relationships that enable coordinated planning and strong alignment, continuous improvement, and successful delivery and execution of initiatives across teams
Qualification
Required
Experience in developing and executing paid media strategies across offline, digital, and newer channels
Proven track record of managing and optimizing paid media budgets to maximize ROI and minimize CAC
Ability to lead and grow a small team
Experience in collaborating with agencies and internal stakeholders
Strong analytical skills to define and monitor attribution models, A/B tests, and channel contribution analytics
Experience in overseeing media buying, platform negotiations, and vendor performance
Ability to foster strong cross-functional working relationships
Excellent communication skills, including the ability to present insights and performance to senior leadership
Proficiency in reading, writing, and speaking clearly in English
Benefits
Free Chuze Fitness membership + 1 Free membership for a family member or friend
Flex PTO (includes sick time and holidays)
401k
Medical, Dental, Vision, and other supplemental insurance (with large employer contribution)
Health Savings Account (HSA) with employer contributions
Flexible Spending Account (FSA)
Personal device stipend
Discounts on all retail purchases, vendor products, and smoothies
Company
Chuze Fitness
Chuze Fitness is a fitness center operator that provides services.
Founded in 2008
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2016-04-18Undisclosed
Leadership Team
Cory Brightwell
Co-Founder & CEO
Recent News
EIN Presswire
2025-11-20
Seattle TechFlash
2025-07-19
Seattle TechFlash
2025-06-09
Company data provided by crunchbase