StudyPoint · 1 day ago
Director of Paid Search & Conversion Rate Optimization
United States
Full-time
Remote
Lead/Staff, Director/Executive
4+ years expStudyPoint is a national leader in private tutoring, dedicated to helping students succeed. They are seeking a Director of Paid Search & Conversion Rate Optimization to lead their search marketing efforts, manage advertising campaigns, and improve conversion rates while collaborating with various teams to align strategies with business goals.
EducationEdTechTutoring
Responsibilities
Manage the paid search budget, allocating spend strategically across campaigns to maximize ROI, scale our search investment efficiently, and meet channel growth targets
Manage bidding and geographic targeting changes, including data processes for strengthening algorithmic targeting and reach
Conduct ongoing monitoring and optimization of keywords, ads, assets, and audiences, including leveraging A/B testing tools to drive continuous improvement
Track and continuously improve critical KPIs, including lead volume, cost per lead, return on ad spend, quality scores, and more
Lead efforts to scale existing campaigns and/or develop new ones
Monitor and report on competitor paid search activity and market trends to identify new opportunities and threats
Lead our approach to improving conversion rates from paid traffic, treating landing page optimization as a core driver of SEM performance
Lead research and idea generation, develop requirements and/or guidance for internal and external partners, and oversee page development, testing, implementation, and measurement
In some cases you will design and implement the tests yourself using our CMS and/or internal staff support. In others you will collaborate across both internal and external partners
Own monitoring and reporting on those ongoing CRO experiments, and also own ensuring that landing page tests do not negatively impact user experience or Google quality scores
Given that SEM performance is deeply connected to lead quality, conversion rates, and lifetime value, this role requires close partnership with Sales and Customer Success leaders
You will also work with our product team to ensure alignment as we expand into new keyword/product categories
As part of that collaboration, you will build and maintain weekly & monthly reports for key stakeholders and the leadership team. This includes presenting performance insights and recommendations from a framework that focuses on business outcomes
And when appropriate, you will support efforts to test new digital channels like paid social, local service ads, and SEO
Lead strong top line revenue growth from our SEM/PPC channel while maintaining or improving contribution ROI
Build strategic plan for years two and three to ensure strong growth roadmap for search channel
Strengthen and automate our business intelligence tools to support day to day campaign management as well as leadership decision making
Develop stronger attribution infrastructure to support detailed campaign budgeting and bidding
Support and collaborate on several key internal initiatives that will require us to experiment with and innovate on our search marketing tactics
Increase the throughput on CRO testing cycles and build a clear roadmap for future tests
Qualification
Required
Minimum of 4 years of experience focused on Paid Search Marketing (SEM/PPC), with at least 1 year in a leadership or Director-level capacity
Deep expertise in Google Ads, including Search, Display, and Performance Max campaign types
Proven track record of managing significant advertising budgets and delivering measurable growth and ROI improvements
Landing page optimization experience, including developing and measuring landing page experiments
Strong analytical skills and a willingness to learn new data analysis tools, including the ability to lead our efforts to continuously improve analysis, conversion tracking, and attribution
Excellent communication skills with the ability to present complex data and insights to executive leadership
Experience with, or willingness to learn, CMS tools and basic HTML/tagging to support CRO efforts and conversion tracking
Preferred
Candidates in the Eastern time zone (especially MA-based applicants)
Benefits
3 weeks paid time off + 9 holidays (& your birthday off!)
Health, vision, and dental coverage options
Annual paid volunteer day to give back
Significant tutoring discounts for family members
Access to our Employee Engagement & Rewards Platform, offering: Gift cards to top retailers, Charitable donation opportunities, Extra vacation days, & Personalized gifts
Company
StudyPoint
StudyPoint offers private, in-home SAT, PSAT, ACT and SSAT tutoring services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Rich Enos
CEO & Co-founder
Recent News
Company data provided by crunchbase