JetBlue · 5 hours ago
Senior Manager Paid Media
New York, NY
Full-time
Onsite
Mid, Senior Level
$111K/yr - $157K/yr
6+ years expJetBlue is a leading airline company, and they are seeking a Senior Manager Paid Media to lead their paid media program across various channels. This role involves overseeing media strategy, budget management, and team leadership to drive revenue and bookings through effective media campaigns.
Air TransportationTransportation
No H1B
Responsibilities
Develop and lead execution of a strategic vision for building and maintaining a best-in-class paid media presence for JetBlue. Lead JetBlue’s paid media strategy across all channels, ensuring alignment with e-commerce, revenue, and brand objectives
Oversee annual and quarterly media planning, forecasting, and budget allocation across channels
Develop the integrated channel mix strategy (paid social, search, display, programmatic, OOH, CTV, podcast, and partnerships)
Translate business and network priorities into actionable paid media plans
Act as the primary point of contact between Paid Media and other key functions — Revenue Management, Network Planning, and Loyalty to develop paid media strategies that address business needs
Collaborate with the Creative and Advertising teams to ensure media strategy and creative assets align and perform effectively
Partner with Analytics to define measurement frameworks and ensure media KPIs ladder to business outcomes
Oversee agency and platform partnerships (Google, Meta, DSPs, and other business partners)
Drive innovation in media buying — testing new formats, data partners, and automation tools
Own paid media performance management — reviewing channel insights, pacing, and efficiency metrics monthly
Champion a testing and optimization roadmap in partnership with the Analytics & Optimization Manager and channel specialists
Oversee development of audience segmentation and dynamic creative optimization (DCO) capabilities
Take a significant role in the development of crewmembers to support their engagement, growth, and goal achievement
Other duties as assigned
Qualification
Required
Bachelor's Degree in Advertising, Communications, Business, or a related area; OR demonstrated capability to perform job responsibilities with a combination of a High School Diploma/GED and at least four (4) years of previous related work experience
Six (6) years of experience managing paid media strategy and execution, preferably within retail or travel verticals
Proven experience leading cross-channel paid programs (social, display, search, programmatic, OOH, and emerging formats)
Strong analytical mindset and fluency in interpreting performance data to drive decisions
Experience actively managing large budgets and vendor relationships
Experience managing an internal paid media team as well as agency partners
Deep knowledge of media platforms (DV360, Meta, Google Ads, LinkedIn, TikTok, etc.) and ad serving/tagging tools (CM360, GTM, GA4)
Excellent communicator with a polished ability to manage up and across senior stakeholders
Experience communicating paid media strategy, messaging, and results to senior leaders
Strong project management skills – expert at juggling multiple workstreams without dropping details
Ability to take initiative, make decisions, and drive work forward independently
Comfortable with metrics, analytics, and synthesizing performance data into insights
Comfortable working in a fast-paced environment with changing priorities and tight deadlines
Ability to work in autonomous environment with changing priorities
Ability to interact daily with people at different levels within the organization including developing and maintaining ongoing relationships
Ability to manage multiple projects simultaneously
Ability to work independently and in a team environment
Ability to be flexible, multi-task, prioritize, and manage multiple activities simultaneously in a fast-paced, changing environment
Must possess a strong sense of urgency and be able to effectively manage deadlines
Strong team player with the ability to take initiative and work well independently
High attention to detail with the ability to think critically
Strong interpersonal skills, amicable and professional demeanor
Available for occasional overnight travel (:5% of the time)
Excellent verbal and written communication skills
Must be in possession of valid travel documents with the ability to travel in and out of the United States
Able to work flexible hours and be available for an emergency response on short notice
Must pass a pre-employment drug test
Must be legally eligible to work in the country in which the position is located
Authorization to work in the US is required. This position is not eligible for visa sponsorship
Preferred
Eight (8) years' experience in managing paid media strategy and execution within the travel verticals
Media buying/negotiation experience
Previous travel or airline industry experience
Strong communication skills and collaboration skills with peers and leadership
Experience managing an in-house social media team
Strong interpersonal skills, amicable and professional demeanor
Self-starter who is eager to participate and contribute
Benefits
Performance bonuses
Restricted stock units
Access to healthcare benefits
A 401(k) plan and company match
Crewmember stock purchase plan
Short-term and long-term disability coverage
Basic life insurance
Free space available travel on JetBlue
And more
Company
JetBlue
When JetBlue first took flight in February 2000, our founding goal was to bring humanity back to air travel, and over two decades later, we still put our customers, crewmembers and communities at the center of everything we do.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$400M2024-08-12Post Ipo Debt· $400M
2002-04-12IPO
Leadership Team
Joanna Geraghty
CEO
Ursula Hurley
Chief Financial Officer (CFO)
Recent News
2026-02-07
2026-02-04
2026-02-03
Company data provided by crunchbase