Rockland Manufacturing · 8 hours ago
CRM Automation Specialist & AI Systems Specialist
BEDFORD,PA,US
Full-time
Onsite
Entry, Mid Level
2+ years expRockland Manufacturing is a family-owned manufacturer of custom attachments for heavy construction equipment. They are seeking a CRM Automation & AI Systems Specialist to manage customer-facing automation and lead the rollout of AI tools across the company.
IndustrialManufacturingMining
No H1B
Responsibilities
Build and optimize CRM workflows (lead nurture, abandoned cart, post-purchase follow-ups)
Automate order-status communications via email and SMS (“shipped,” “delayed,” “ready for pickup”)
Reduce friction from quote ? purchase using dynamic tools, triggers, and follow-ups
Identify customer drop-off points and implement automation to improve conversion and retention
Identify, implement, and maintain AI tools that support sales, operations, customer service, and internal teams
Integrate AI systems into existing CRM, ERP, and operational workflows
Develop clear documentation, standards, and best practices for AI usage
Train departments on how to effectively and responsibly use AI tools in their daily work
Serve as the internal go-to resource for automation and AI adoption
Manage SaaS vendors and integrations (Zapier/Make, Twilio, Stripe webhooks, CRM platforms)
Build and maintain automation logic using custom code where needed
Ensure data accuracy, system reliability, and scalable architecture
Qualification
Required
Have 2+ years of hands-on experience with HubSpot, Klaviyo, or similar CRM platforms
Have built 10+ complex workflows using Zapier, Make, or similar tools
Are comfortable with JavaScript in CRM custom code and/or Python scripting
Enjoy digging into workflows to find where customers or employees get stuck — and fixing it
Can explain technical concepts clearly to non-technical teams
Benefits
Comprehensive benefit package
Company
Rockland Manufacturing
Rockland Manufacturing is an industrial supplier that provides excavators, dozers, loaders and mining services.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase