The Lignum Group · 11 hours ago
Inside Sales Representative
Milwaukee, WI
Full-time
Onsite
Entry, Mid LevelThe Lignum Group is focused on driving growth in their Swing Staging product line and is seeking an Inside Sales Representative. This role involves developing new business, maintaining customer relationships, and managing the rental and sales cycle to ensure a seamless customer experience.
Staffing & Recruiting
Hiring Manager
Michaela Stadler
Responsibilities
Identify, pursue, and secure new rental and sales opportunities within assigned territories or customer segments
Develop and maintain a strong pipeline of prospective customers, including contractors, industrial clients, and commercial construction firms
Conduct jobsite visits to evaluate project requirements and match customers with the appropriate aerial lift solutions (boom lifts, scissor lifts, telehandlers, etc.)
Prepare and present proposals, pricing packages, and equipment recommendations to customers
Negotiate rental rates, contract terms, and service agreements in accordance with company policy and margin requirements
Collaborate with branch leadership to develop and execute strategic sales plans targeting high-growth accounts
Build and maintain long-term relationships with both new and existing customers through consistent communication, jobsite support, and reliable service
Serve as the primary point of contact for related inquiries, issues, or escalations
Ensure customer satisfaction throughout the rental period, including coordinating delivery, pickup, maintenance, and equipment exchanges as needed
Provide post-rental follow-up to reinforce value and identify future opportunities
Work closely with operations, dispatch, and service teams to ensure accurate equipment availability, timely delivery, and efficient fleet utilization
Collaborate with the inside sales team to manage order processing, documentation, and customer updates
Monitor fleet condition and performance, providing feedback on utilization trends and equipment needs
Ensure all required permits, customer certifications, and jobsite documentation are properly managed when necessary
Stay informed on market conditions, competitor offerings, and industry trends in aerial equipment and access solutions
Participate in trade shows, safety meetings, and customer events to promote The Client’s capabilities
Demonstrate in-depth knowledge of The Client’s full product and service portfolio with the Aerial Work Platforms
Uphold The Client’s commitment to safety, quality, and exceptional customer service
Qualification
Required
Proven experience in equipment rental, construction sales, or industrial services (or similar equipment highly preferred)
Strong understanding of aerial lifts, OSHA requirements, jobsite operations, and general construction processes
Excellent communication, negotiation, and presentation skills
Self-motivated, goal-oriented, and able to manage time effectively in a field-based environment
Valid driver's license with clean driving record
Preferred
Prior experience with The Client or a similar access solutions provider
Knowledge with Salesforce and Rentalman
Existing relationships with contractors, industrial plants, or construction managers
Ability to offer access solutions in all different circumstances
Company
The Lignum Group
In construction, talent can be hard to find. It’s an industry built on relationships, priding itself on attracting and retaining the best talent.
Founded in 2015
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase