SkyBox Capital · 2 days ago
Head of Email & Lifecycle Marketing
United States
Full-time
Remote
Senior Level
5+ years expSkyBox Capital is the parent company of GoTickets, a ticket marketplace offering a wide selection of tickets for concerts, sports, and theater events. They are seeking a Head of Email & Lifecycle Marketing to build and optimize their email marketing and post-purchase communication systems, driving revenue and customer retention.
E-CommerceFinanceVenture CapitalFinancial Services
Responsibilities
Own and lead email and SMS (text) marketing strategy end-to-end
Design, execute, and optimize performance-driven lifecycle campaigns
Drive revenue through segmentation, personalization, testing, and automation
Manage campaign calendars tied directly to sales, inventory, and demand
Build and scale the email & lifecycle marketing function , including hiring and developing team members
Partner closely with growth, analytics, product, and engineering teams
Ensure campaigns consistently hit revenue and performance targets
Qualification
Required
5–10 years of direct experience in email and lifecycle marketing
Experience in e-commerce, ticketing, travel, or consumer transactional businesses
Prior experience owning or leading email and SMS programs at scale
Background in high-volume, high-velocity consumer environments
Own and lead email and SMS (text) marketing strategy end-to-end
Design, execute, and optimize performance-driven lifecycle campaigns
Drive revenue through segmentation, personalization, testing, and automation
Manage campaign calendars tied directly to sales, inventory, and demand
Build and scale the email & lifecycle marketing function, including hiring and developing team members
Partner closely with growth, analytics, product, and engineering teams
Ensure campaigns consistently hit revenue and performance targets
Strong working knowledge of SQL for audience segmentation, analysis, and reporting
Comfortable working with large datasets and performance dashboards
Data-driven mindset with a focus on testing, attribution, and ROI
Senior individual contributor who can roll up sleeves while building a team
Proven ability to own outcomes, not just campaigns
Highly metrics- and results-oriented; success is measured by revenue impact
Comfortable operating in a fast-moving, high-expectation environment
Preferred
Ticketing experience strongly preferred
Experience at major ticketing platforms is a plus
Braze preferred (or deep experience with comparable lifecycle platforms)
Company
SkyBox Capital
SkyBox Capital is a hands-on, value-added private equity investor in ecommerce and digital media.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Dan Bednyak
Operating Partner
Lauren Sanchez
Operating Partner
Company data provided by crunchbase