Qualcomm · 14 hours ago
Head of GTM - IoT Video Analytics Platform
Santa Clara, CA
Full-time
Onsite
Director/Executive
$231K/yr - $347K/yr
12+ years expQualcomm is seeking a Senior Director of Go-to-Market to lead the commercial strategy and execution for our edge-based video analytics platform. This role involves owning the strategy for bringing video analytics solutions to market, developing positioning, and driving revenue growth across enterprise and commercial segments.
Artificial Intelligence (AI)Generative AISoftwareTelecommunicationsWireless
No H1B
U.S. Citizen Only
Responsibilities
Define, communicate, and implement comprehensive go-to-market strategies across all market segments to drive awareness, demand generation, channel engagement, and customer acquisition
Develop and execute account-based marketing (ABM) programs and integrated campaigns that differentiate our edge-AI platform against cloud-centric competitors
Build scalable, repeatable GTM playbooks and frameworks for product launches, market expansion, and vertical penetration
Own pipeline generation strategy and work closely with sales leadership to achieve opportunity, and revenue targets
Craft compelling messaging and positioning that articulates the value of edge-based CV processing, including bandwidth reduction, latency improvements, privacy benefits, and total cost of ownership advantages
Translate technical capabilities (on-device VLM inference, edge analytics, metadata-only cloud transmission) into clear business benefits for different buyer personas
Develop sales enablement materials, competitive battle cards, case studies, and thought leadership content
Conduct market research, competitive analysis, and win/loss studies to inform product and GTM strategy
Build and manage partner marketing programs to drive engagement and revenue growth through integrators, resellers, and technology partners
Develop co-marketing initiatives and joint GTM strategies with strategic partners
Create partner enablement resources, training materials, and certification programs
Partner closely with Product Management to influence roadmap based on market insights and customer feedback
Collaborate with Sales to ensure alignment on target markets, ideal customer profiles, and sales processes
Work with Engineering to translate technical differentiators into market-facing value propositions
Lead and develop a high-performing marketing team, fostering a culture of innovation, accountability, and results
Qualification
Required
Bachelor's degree and 12+ years of sales, business development, product development or related work experience
OR Associate's degree and 14+ years of sales, business development, product development or related work experience
OR High school Diploma or equivalent and 16+ years of sales, business development, product development or related work experience
Preferred
Bachelor's degree in Business, Marketing, Engineering, or related field
MBA or advanced degree in a relevant field
8+ years of experience in B2B go-to-market strategy, product marketing, or demand generation roles
5+ years of experience in physical security, video surveillance, IoT, or enterprise SaaS industries
Proven track record of developing and executing successful GTM strategies that drove measurable revenue growth
Experience marketing technical products to enterprise buyers, integrators, and channel partners
Strong analytical skills with proficiency in CRM systems (Salesforce), marketing automation platforms (HubSpot, Marketo), and data analysis tools
Excellent communication and presentation skills with ability to influence stakeholders at all levels
Legal authorization to work in the U.S. indefinitely is required
Benefits
Competitive annual discretionary bonus program
Opportunity for annual RSU grants
Highly competitive benefits package
Company
Qualcomm
Qualcomm designs wireless technologies and semiconductors that power connectivity, communication, and smart devices.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$3.5M1991-12-20IPO
1988-01-01Undisclosed· $3.5M
Leadership Team
Cristiano Amon
President & CEO
I
Isaac Eteminan
CEO
Recent News
Business Standard India
2026-02-09
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