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Girl Tribe Co. · 1 day ago

Social Media Coordinator and Content Creator

Charlotte, NC

Full-time

Onsite

Entry, Mid Level

1+ years exp

Girl Tribe Co. is a vibrant graphic t-shirt brand looking for a creative, trend-obsessed Social Media Content Creator to join their in-house team. This role involves creating engaging content for social media platforms to drive sales and strengthen the brand community.

RetailE-CommerceFashionApparelE-Commerce PlatformsWholesale

Hiring Manager

Sarah Keach Baucom

Responsibilities

Create, film, and edit short-form content for TikTok, Instagram, and Facebook designed to drive sales and revenue

Develop creative for Facebook and Instagram ads, including UGC-style, direct-response, and conversion-focused content

Collaborate closely with co-founders and designers to translate product, campaigns, and brand vision into high-performing social content

Concept and execute content for product launches, promotions, and seasonal campaigns

Track performance and optimize content based on engagement, traffic, and conversion data

Stay ahead of trends, sounds, memes, and platform updates - adapting them to feel authentic, on-brand, and revenue-focused

Assist with influencer outreach, gifting, coordination, and content usage for organic and paid channels

Actively engage with and cultivate the Girl Tribe community through comments, DMs, and interactive content

Capture behind-the-scenes, lifestyle, and in-office content that strengthens brand storytelling and connection

Maintain content calendars and ensure consistent execution across platforms

Qualification

Social media content creationVideo editingPaid social adsCommunity managementInfluencer marketingData awarenessTrend awarenessCreative collaboration

Required

1–3 years of experience creating social content with measurable results

Experience creating content for paid social ads and revenue-driving campaigns

Strong video editing skills (CapCut, Adobe Premiere, Final Cut, or similar)

Available to work full-time, in-office

Preferred

Familiarity with influencer marketing, UGC, and community management is a plus

Company

Girl Tribe Co.

Girl Tribe Co. is a fun graphic tee shirt brand, founded by Carrie Barker and Sarah Baucom in Charlotte, in 2014.

Founded in 2014

Charlotte, North Carolina, USA

11-50 employees

https://www.girltribeco.com

Funding

Current Stage

Early Stage

Leadership Team

Sarah Keach Baucom

Co-Founder

Carrie Barker

Cofounder

Recent News

Seattle TechFlash

Girl Tribe owners grapple with growing pains, missteps

2025-05-17

Charlotte Business Journal

Girl Tribe restructures with new printing facility, eyes new store growth

2024-02-24

Business Journals

Funding for small businesses: How Girl Tribe, Wentworth & Fenn took very different paths to finance growth

2023-05-05

Company data provided by crunchbase