Hayes Gibson Property Services · 22 hours ago
Digital Content Specialist
Bloomington, IN
Full-time
Hybrid
Entry, Mid Level
$65K/yr - $65K/yr
2+ years expHayes Gibson Property Services LLC is seeking a Digital Content Specialist to manage and maintain their digital presence and property-level marketing content. The role involves overseeing property and corporate websites, managing social media pages, and creating marketing collateral to ensure brand consistency and engagement across their portfolio.
Real EstateConsultingProperty Management
Responsibilities
Manage Property Websites: Maintain and update property websites including photos, amenities, floor plans, and approved marketing copy while ensuring branding consistency and accessibility standards
Oversee Corporate Website Content: Keep corporate web pages accurate and professional by updating leadership bios, service offerings, announcements, and new property information
Google Business Profiles Management: Ensure accurate contact details, office hours, categories, and photos for each property. Monitor and route reviews according to company standards
Social Media Page Administration: Manage Facebook property pages, coordinate scheduled posts, update branding/contact information, and respond or route messages based on established response guidelines
Marketing Collateral Creation: Design and refresh flyers, brochures, signage, banners, letterhead, and other marketing materials while maintaining approved brand standards and Fair Housing compliance
CRM Platform Support: Serve as administrator or primary support for our leasing CRM platform, ensuring lead routing accuracy, workflow consistency, and data integrity
Qualification
Required
2+ years in digital content management, marketing coordination, or property marketing preferred
Comfort working in website CMS platforms, Canva and/or Adobe tools, and social media management systems
Strong ability to maintain accuracy across high-volume property information, links, and contact data
Able to manage multiple projects, deadlines, and stakeholders efficiently
Clear written and verbal communication with an eye for brand consistency and professionalism
Preferred
Experience with multifamily property marketing, affordable housing programs, or CRM systems such as Rent Café
Benefits
Comprehensive health, dental, and vision insurance
401(k) plan
Paid time off (PTO) based on longevity
Paid holidays
Company
Hayes Gibson Property Services
Hayes Gibson Property Services is a real estate company that provides consulting and property management services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Alexandra Jackiw, CPM®, CAPS, C3P
Chief Operating Officer
Company data provided by crunchbase