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Senior Field Marketing Manager - 3rd Party Events & Programs North America jobs in United States
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Celonis · 3 days ago

Senior Field Marketing Manager - 3rd Party Events & Programs North America

Celonis is the global leader in Process Intelligence technology and one of the world's fastest-growing SaaS firms. The Senior Field Marketing Manager will lead the planning and execution of key cross-industry third-party tradeshows and Celonis-led events, playing a critical role in generating and accelerating demand across North America.
Artificial Intelligence (AI)Enterprise SoftwareSaaSBig DataAnalyticsBusiness IntelligenceBusiness Process Automation (BPA)
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Responsibilities

Design and execute strategic cross-industry marketing campaigns that include key third-party tradeshows, webinars, and in-person events, leveraging a broad mix of tactics to reach prospects, engage customers, and drive pipeline goals
Work with corporate marketing and go-to-market teams to plan and host our flagship Process Intelligence event series to accelerate existing opportunities, generate new pipeline, and deepen our existing customer relationships
Evaluate and select key cross-industry third-party events and roundtables for participation; owning the event strategy from creation to execution
Collaborate with the global digital marketing team to execute campaigns via digital channels (email, LinkedIn, etc.)
Enable the NAM sales, BDR and partner teams on campaigns, key messages, and marketing programs
Lead demand generation reporting using marketing analytics to drive corrective action if needed to achieve demand generation targets of the territory or market and establish a regular reporting cadence with marketing and sales counterparts
Effectively spend marketing budget to drive new pipeline creation and accelerate pipeline and assess on an ongoing basis campaign effectiveness and ROI

Qualification

B2B Demand GenerationField MarketingMarketing AutomationSalesforce.comPipeline AccelerationPresentation SkillsCreative ThinkingAttention to Detail

Required

7+ years experience in B2B Demand Generation or Field Marketing positions
Degree in marketing, communications, business, or related field
Proven track record of working with sales, partner teams, and customer success teams to create and execute campaigns that drive pipeline
Knowledge of best practices in modern marketing: persona-centric demand generation, marketing automation, pipeline acceleration, demand generation funnel, etc
Proven track record of using a wide variety of tactics like influencer networks, industry association partnership, account-based marketing, events, digital, email and partner marketing to drive demand
Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines
Experience in Marketing Automation, Salesforce.com
Energetic, high performer with a willingness to take initiative and be resourceful
Creative thinker who is adept at working on multiple projects simultaneously in a fast-paced environment, and comfortable adding new ideas
Excellent presentation skills and confidence in communicating with senior-level sales VPs

Benefits

Generous PTO
Hybrid working options
Company equity (RSUs)
Comprehensive benefits
Extensive parental leave
Dedicated volunteer days
Gym subsidies
Counseling
Well-being programs
Dedicated inclusion and belonging programs

Company

Celonis provides an execution management system that helps companies in running their business processes.

Funding

Current Stage
Late Stage
Total Funding
$2.37B
Key Investors
Qatar Investment AuthorityKeyBanc Capital MarketsDurable Capital Partners,T. Rowe Price
2023-07-15Secondary Market
2022-08-23Series D· $400M
2022-08-23Debt Financing· $600M

Leadership Team

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Alexander Rinke
Co-CEO
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Bastian Nominacher
Co-CEO / Co-Founder
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Company data provided by crunchbase