IPG Mediabrands · 12 hours ago
Director, Performance
New York, New York, United States
Full-time
Onsite
Director/Executive
$150K/yr - $160K/yr
7+ years expMediabrands is a technology-driven performance marketing agency that focuses on actionable growth for clients. The Director of Performance will manage client accounts, develop innovative media plans, and lead performance teams to achieve strategic objectives while ensuring integration across channels and fostering a culture of continuous learning.
Digital MediaAdvertisingMarketing
Responsibilities
Judge and quantify results of media efforts placed on behalf of our clients (i.e., understand/describe impact of results, compare actual results to needs of client) and the ability to translate this data into a story
Utilize online performance tracking and measurement tools
Represent company philosophies and expertise to external parties, including clients and partner agencies
Continued enthusiasm towards the medium and the desire to constantly educate oneself on the latest information
Drives process for client teams and across the craft, ensuring integration across channels and avoiding channel silos
Encourages exploration and a “test and learn” approach to identify new opportunities and improve business outcomes
Applies agency POVs and partnership opportunities to client needs
Assist with new business pitches, including research, channel recommendations, and potentially presenting to new prospects
Directly manages Managers and ensures all junior team members stay on track developing skills for their level, receive actionable feedback and support their goals and growth
Identify new opportunities for team members outside of the day-to-day client work
Manage, develop, and inspire internal social teams; foster an environment that enables action
Plays an active role in conflict resolution across teams. Identifies gaps, suggestions solutions and resolves problems before they escalate
Manages workloads distribution, set timelines and ways of working with broader team including troubleshooting and resolving issues
Provides input on staffing plan recommendations, new hires, and promotion opportunities/
Keep leadership up to date with team and client updates
Qualification
Required
Very strong experience in developing robust, creative, and innovative performance campaigns programs – in excess of $1mm annually
3+ years' experience managing a client and 3+ direct reports and providing feedback and performance reviews
Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts
Proficient in Facebook, Instagram, X (formerly Twitter), Snap, Pinterest, DV360, The Trade Desk, Amazon DSP, Walmart Connect, SA360, Amazon Advertising; Mastery of said platform capabilities across campaign type, platform research tools and understanding of third-party partnerships and capabilities such as shopping platforms, influencer, product feed management, mobile measurement partners, etc
Working knowledge of Retail Media landscape with ability to speak strategically about how to can come to life for CPG clients
Extensive experience writing and presenting relevant information; Ability to prepare presentations and maintain a level of professionalism suitable for senior client leadership, including executive and C-Suite
Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies
Understand implications of data and privacy regulations and when to consult with experts across the organization
Strong analytics skills, thorough understanding of measurement and experience utilizing multiple digital media measurement tools
Demonstrated ability to grow junior talent and help develop team skills / careers
Solid organizational skills, attention to detail, and accuracy when working with numbers
Strong interpersonal skills including clear communication skills and positive attitude
Software: Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.)
Strong organizational skills, ability to multitask in a fast-paced environment, and oversee a team
Preferred
7+ years of experience in media, advertising agency, or similar media environment
Extensive experience in digital media planning, including 3+ years management experience
Agency experience preferred
Knowledge of Asana or other project management platforms a plus
Proven ability to collaborate and work well with others in a high-pressure environment
Benefits
Medical and dental coverage
401(k) plans
Flex spending
Life insurance
Disability
Employee discount program
Employee stock purchase program
Paid family benefits
Company
IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG).
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Justin Wroe
Chief Executive Officer, IPG MediaBrands US
Kostas F.
CTO
Company data provided by crunchbase