University of Pittsburgh · 22 hours ago
Digital Analyst
United States
Full-time
Remote
Senior Level
5+ years expThe University of Pittsburgh is dedicated to advancing digital education through its Pitt EDGE center. The Digital Analyst will optimize enrollment marketing by analyzing data and providing actionable insights to enhance digital campaigns and user experiences.
Higher Education
No H1B
Responsibilities
Review funnel data and enrollment program performance across all digital channels to determine ROI of efforts
Analyze website traffic, user behavior, and conversion metrics
Share insights and actionable recommends with teams in various functions across the University
Present findings and performance data to clients/stakeholders
Identify opportunities to optimize digital campaigns and user experience
Track organic search performance and SEO effectiveness
Create dashboards and assist the maintenance of automated reporting systems
Collaborate with paid media strategist on campaign optimization
Qualification
Required
Bachelor's Degree
5 years of experience
Combination of education and relevant experience will be considered in lieu of education and/or experience requirement
Resume
Cover Letter
Company
University of Pittsburgh
The University of Pittsburgh is a top-ranked, public institution in Pennsylvania and a member of the Association of American Universities of leading research universities.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Alexandra Costlow
Communications Specialist for the CFO / SVC Office
Narahari Sastry
Senior Vice Chancellor & CFO
Recent News
Pittsburgh Business Times
2024-02-08
Pittsburgh Inno
2024-02-02
Pittsburgh Business Times
2024-01-23
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