Caribou Financial, Inc. · 1 day ago
Director, Direct Mail Growth
United States
Full-time
Remote
Senior Level, Lead/Staff
$140K/yr - $175K/yr
10+ years expCaribou Financial, Inc. is a company focused on providing financial freedom to its customers by helping them refinance auto loans. They are seeking a Director of Direct Mail Growth to lead their direct mail acquisition strategy, aiming to scale customer growth through data-driven optimization and operational excellence.
LendingFinanceFinTechAutomotiveInformation TechnologyFinancial Services
Responsibilities
Own Direct Mail Growth Strategy : Set and evolve Caribou’s direct mail acquisition strategy to deliver aggressive volume and ROI targets, while scaling profitability and efficiency. Monitor industry trends and the competitive landscape to surface emerging risks and unlock new growth levers
Audience & Modeling: Partner with Data Science, FP&A, and other cross-functional partners to optimize selection and suppression criteria, refine propensity models, and leverage credit bureau and other data sources to improve response, conversion, and program profitability
Campaign Execution : Lead end-to-end campaign planning and execution across internal teams and external partners, ensuring on-time creative, data readiness, and mail drops
Production & Vendor Management: Manage the full production lifecycle and high-security vendor relationships (SOC2-compliant print/data partners), ensuring quality, compliance, and cost control
Testing & Optimization: Build an always-on experimentation program across segments, formats, messaging, offers, and creative—turning learnings into repeatable performance gains
Budgeting & Measurement: Own a multi-million-dollar budget; partner with FP&A, Data Science and Analytics on forecasting, attribution, and incrementality measurement
Cross-Functional Leadership and Communication: Align stakeholders and communicate performance, insights, and risks clearly to senior leaders and key partners
Qualification
Required
10+ years of direct marketing experience, ideally in financial services or fintech, with deep expertise in direct mail acquisition
4+ years of hands-on experience with pre-screened / credit-based direct mail programs
Bachelor's degree in Marketing, Business, Statistics, or a related field (Master's a plus)
Strong experience working with credit bureau attributes and other third-party/internal datasets to develop and improve performance models
Highly analytical skill set with expert-level proficiency in Excel and SQL (or equivalent)
Demonstrated ability to operate in a test-and-learn environment—reading signals, drawing insights, and iterating quickly
Deep knowledge of USPS regulations, postal optimization, and industry trends
Proven experience managing SOC2-compliant vendors, secure data workflows, and partners handling sensitive information
Track record of building, mentoring, and scaling high-performing teams and cross-functional programs
Strong communication and executive presence—able to translate complex performance drivers and technical concepts across stakeholders
Benefits
Eligible for annual performance-based incentive
Equity options
401(k) retirement plan
Generous paid time off including Flexible Time Off (FTO) for all employees and 100% paid parental leave for all parents
Exceptional benefits including highly subsidized medical, dental, and vision plans, and fully company-paid mental health, disability, and basic life insurance
Optional benefits to suit your individual circumstances such as HSAs (with Caribou HSA contributions), FSAs, supplemental life and health, legal, and pet insurance
Up to $1,000 per year for eligible professional development expenses
Employee referral program
Company
Caribou Financial, Inc.
At Caribou, we believe that taking control of your car payment should be a simple, transparent process.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$189.1MKey Investors
Goldman SachsModerne VenturesAccomplice,Link Ventures
2022-05-19Series C· $115M
2021-05-28Series B· $50M
2021-01-22Series A· $10M
Leadership Team
Simon Goodall
CEO
Chris Winkler
SVP, Revenue and Operations
Recent News
2025-12-10
Company data provided by crunchbase