American Electric Power · 18 hours ago
Consumer Programs Marketing Coordinator
Shreveport, LA
Full-time
Onsite
Mid, Senior Level
$74K/yr - $94K/yr
5+ years expAmerican Electric Power is a dedicated energy company committed to delivering safe, reliable, and innovative energy solutions. The Consumer Programs Marketing Coordinator will work collaboratively with a team to develop marketing strategies and tactics to promote energy efficiency products, ensuring all marketing efforts align with brand standards and budget constraints.
EnergyFinanceRenewable EnergyClean EnergyEnergy ManagementFinancial Services
Responsibilities
Create, deliver, edit, and optimize marketing materials and energy education content according to plan and schedule
Participate on cross-functional teams to create and deliver marketing content in alignment with industry best practices
Interface, coordinate and collaborate with third party marketing firms to develop and deliver marketing materials, including customer facing websites and online portals.Conduct usability testing for energy efficiency tools developed by a third party to ensure functionality and an effective customer experience
Coordinate social media outreach and e-mail campaigns to promote energy efficiency products to operating company customers
Conduct analysis of operating company customers to determine market segmentation to determine targeted customers for various energy efficiency products
Establish key performance indicators to analyze performance of energy efficiency marketing initiatives and communicate with energy efficiency coordinators
Ensure that all assigned marketing initiatives are completed within the allocated budget and consistent with program schedules
May perform other job functions as assigned
Qualification
Required
Bachelor's degree in marketing, business administration, liberal arts or communication, or related discipline
Five (5) years' experience in marketing, content development, and project coordination plus intermediate level of proficiency in MS Office
A basic understanding of web standards and graphic design software
Excellent organizational and communication skills
Experience in writing, editing and producing communication material
Proficient in word processing, desktop publishing, electronic communication, and Internet applications
Experience with various print media (e.g. magazine, newspaper, company brochures, etc.), social or electronic media (Facebook, Twitter, Microsoft Outlook)
Strong understanding of performance measurement methodology and technology (e.g., Google Analytics, campaign measurement, etc.)
Benefits
A unique comprehensive benefits package that aims to support and enhance the overall well-being of our employees
Company
American Electric Power
American Electric Power generates, transmits, and distributes electricity, serving residential, commercial, and industrial customers.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5.03BKey Investors
GRIP ProgramInvenergy
2025-11-25Post Ipo Equity· $3.5B
2023-10-19Grant· $27.8M
2023-08-16Post Ipo Equity· $1.5B
Leadership Team
William Fehrman
President and Chief Executive Officer
Charles E Zebula
Executive Vice President and Chief Financial Officer
Recent News
The Motley Fool
2026-02-07
The Motley Fool
2026-01-11
2026-01-09
Company data provided by crunchbase