StraighterLine · 13 hours ago
Business Systems Administrator
United States
Full-time
Remote
Mid LevelStraighterLine is the leading provider of high-quality, affordable, online courses that help learners earn college credit and meet their professional goals. They are seeking a Business Systems Administrator to ensure the smooth operation of their marketing, sales, customer success, and operations systems, primarily focusing on the integration and optimization of Salesforce and HubSpot.
Telecom & CommunicationsEducationE-LearningInternet
Responsibilities
Own the HubSpot ↔ Salesforce integration, including object mappings, lifecycle logic, campaign influence, lead routing, and data hygiene
Ensure Salesforce and HubSpot support a cohesive full-funnel lifecycle, from first touch through opportunity management and customer success
Maintain clean, reliable data to support automation, attribution, forecasting, and executive reporting
Architect, configure, and scale marketing operations in HubSpot, ensuring alignment with Salesforce sales stages and processes
Build and manage HubSpot lists, segmentation logic, and scoring models to support targeted marketing and customer success efforts
Design, launch, and iterate automated nurture workflows to improve MQL → SQL conversion rates
QA and thoroughly test workflows, forms, integrations, and automations prior to launch
Optimize Salesforce objects, fields, layouts, and permissions to support Sales, Customer Success, and Operations
Conduct system audits (permissions, layouts, usage) and implement cleanups that improve usability and data quality
Build and maintain reports and dashboards in Salesforce and HubSpot for operational and executive audiences
Implement Flow-based automations and process optimizations to eliminate manual procedures, reduce errors, and improve operational efficiency within Salesforce
Act as a champion for feature activation and adoption, increasing value realization from Salesforce capabilities and features that have already been purchased but not yet fully implemented or utilized
Translate business requirements into clear technical specifications for offshore development and data engineering partners
Serve as an internal HubSpot and Salesforce subject matter expert, supporting users through training, documentation, and problem-solving
Work closely with Marketing, Sales, Customer Success, and Operations to understand needs and turn them into scalable system solutions
Document system changes, processes, and best practices to support adoption and long-term maintainability
Qualification
Required
Strong working knowledge of Salesforce CRM and HubSpot, including how the two platforms integrate across the full customer lifecycle
Experience with marketing automation, CRM data models, and workflow design
Comfort balancing strategic system design with hands-on execution
Strong analytical, QA, and documentation skills
Excellent communication skills and a collaborative mindset—you're able to work cross-functionally and explain systems clearly
A proactive, problem-solving approach and willingness to 'pick up a shovel' when needed
Benefits
Generous time off policies, 13 public holidays.
Medical, Dental, and Vision Insurance Coverage (*one option full funded by StraighterLine)
401K Safe Harbor: StraighterLine contributes 3% of your total salary whether you contribute or not
Six weeks paid parental leave
Free StraighterLine courses for you and your family members
Company
StraighterLine
StraighterLine is enabling thousands of students to affordably obtain their degrees.
Founded in 2008
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$11.62MKey Investors
BV Investment PartnersFirstMark
2020-05-05Private Equity
2020-04-24Acquired
2012-04-13Series B· $10M
Leadership Team
Matt Hulett
Chief Executive Officer
Burck Smith
Executive Chairman
Recent News
Company data provided by crunchbase