Denver7 (KMGH-TV) · 10 hours ago
Digital Director, KMGH
KMGH, the E.W. Scripps Company ABC affiliate in Denver, Colorado, is seeking a dynamic Digital Director to lead digital innovation and content strategy across all platforms. The role involves managing digital content, collaborating with various departments, and optimizing online presence to enhance audience engagement and revenue growth.
PublishingNews
Responsibilities
Execute local digital content in alignment with station content strategy to achieve business goals
Partner with local sales management to achieve revenue targets - Capitalize on alternate revenue streams, including passive revenue
Responsible for the overall management and functionality of the station website, and all other assigned digital platforms, such as mobile, tablet and social and third-party/syndicated
Collaborate with corporate content team on implementation, support and training for current and new products and platforms
Work with the local News Director to create and manage internal systems and processes to keep all digital platforms current, and competitive with local news and information 24 hours a day, 7 days a week
Optimize pages and sections of the website for search (SEO)
Track monthly analytics, including standard web, advertiser, video, mobile and social
Work closely with all departments (including News, Advertising, Marketing, Sales) in a collaborative manner to support their digital needs
Conceptualize and create new content areas on the website and manage others engaged in similar assignments
Work with site partners and advertisers to create and maintain web content, including the incorporation, insertion and maintenance of native content or advertiser creative and video commercials into the sites or apps
May perform some design of advertiser creative
Troubleshoot any and all problems with the website
Qualification
Required
College degree in related field or equivalent experience required
A minimum of 3 years of comprehensive digital media experience required
Preferred
A minimum of 5 years of experience in digital media, journalism, broadcast, media sales or a closely related field preferred
2 years of supervisory experience preferred
Proven ability to work collaboratively with editorial, sales and marketing leaders
Demonstrated entrepreneurial abilities, with start-up business/project skills strongly preferred
Demonstrated change management skills
Working knowledge of additional web design/development applications such as JavaScript, Adobe Photoshop, and FTP is strongly preferred
Knowledge of social media and SEO concepts, and a rich understanding of all things digital including video, mobile and tablet applications strongly preferred
Demonstrated success in growing social media audiences and communities (including but not limited to Facebook, Twitter and YouTube) is strongly preferred
Benefits
A career path to grow your professional experiences
Full medical, dental and vision benefits, as well as certain other health and wellness benefits
Retirement savings plan with company match
Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.