Southside Bank · 12 hours ago
Marketing Technical Administrator
Tyler, TX
Full-time
Onsite
Entry, Mid Level
2+ years expSouthside Bank is seeking a Marketing Technical Administrator who will serve as the operational and technical administrator of the Bank’s Customer Relationship Manager (CRM) platform and related marketing systems. The role requires a balance of technical proficiency, operational discipline, and service-oriented mindset to ensure the CRM supports sales, service, and marketing across the organization.
FinanceBankingFinancial Services
Responsibilities
Ensures the CRM functions as a reliable, accurate, and scalable engine that supports sales, service, and marketing across the organization
Acts as the primary point of contact for CRM service and support
Manages system maintenance, data integrity, reporting, automation, and integration monitoring
Supports digital marketing execution through website updates, form administration and data analysis, and translating complex data in actionable insights
Maintains customer complaint records, Google Review documentation, social media analytics, online banking and mobile app messaging
Maintains confidentiality of all sensitive Bank information
Maintains a positive and caring atmosphere for customers and employees consistent with Southside Bank’s mission, CORE Values, and Blue Book culture guide
Provides enthusiastic, professional, and courteous service to Southside Bank customers and employees
Participates in proactive team efforts to achieve departmental and company goals
Understands and agrees to abide by the policies and procedures established at Southside Bank
Responsible for complying with audit policies and procedures as they pertain to this position
Performs duties in compliance with applicable laws and regulations, including but not limited to the Bank Secrecy Act (BSA) and related anti-money laundering laws, and in accordance with the Bank’s Information Security Program
Must comply with all applicable laws and regulations
Participates in special projects as assigned
Complies with all safety policies, practices and procedures. Report all unsafe activities to supervisor and/or Human Resources
Performs additional duties as assigned or directed
Qualification
Required
Bachelor's degree in Marketing, Information Systems, Data Analytics, Business or a related field
2-5 years of experience in CRM administration, marketing operations or similar technical marketing role
Hands-on experience administering a CRM platform preferred
Experience building and scheduling reports / dashboards preferred
Knowledge of marketing automation and performance reporting preferred
Familiarity with API integrations and monitoring
Familiarity with data privacy, governance and compliance considerations a plus
Highly organized with strong attention to detail
Proactive problem-solver who anticipates issues before they impact users
Service-minded with a strong sense of ownership and accountability
Comfortable working across departments and levels of the organization
Analytical and curious, with a desire to understand system-driven outcomes
Calm and methodical in regulated or high-compliance environments
Adaptable and eager to learn evolving tools, platforms and processes
Clear communicator able to translate to non-technical users
Basic web administration skills
Ability to perform system maintenance, including but not limited to: data imports and exports, data cleaning and organization, user setup and role administration, pipeline and workflow configuration
Company
Southside Bank
Southside Bancshares is a banking company that specializes in personal banking, business banking, mortgage, and equity lending.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$100M2020-11-18Post Ipo Debt· $100M
1998-05-20IPO
Leadership Team
Keith Donahoe
Chief Executive Officer
Recent News
2026-01-16
Southside Bancshares, Inc.
2025-11-07
Southside Bancshares, Inc.
2025-10-24
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