Horizontal Talent · 5 hours ago
Strategic Web Analyst
Horizontal Talent is seeking a Strategic Web Analyst who will use data-driven insights to optimize user experiences and empower marketing strategies. This role involves transforming web analytics into strategic action and collaborating with various teams to enhance overall web performance.
Responsibilities
Monitor overall web performance, including traffic and conversion rates, to provide actionable insights
Consult on new webpage projects, ensuring they are optimized for effective measurement from inception
Create compelling narratives from technical metrics for leadership using Adobe Analytics dashboards
Collaborate with the UX team to identify and resolve user friction through data-backed solutions
Develop self-serve reporting functions and processes across the organization to enable data access
Manage analytics requests using agile project management techniques via Jira in a fast-paced environment
Qualification
Required
Extensive experience in web analytics, digital marketing, or data science within B2B or SaaS sectors
Proficiency in Adobe Analytics for building segments, metrics, and visualizations
Strong communication skills to simplify large datasets into actionable insights for leadership
Adept at working independently and steering projects from start to finish
Preferred
Experience with behavioral analytics tools such as ContentSquare, Amplitude, or FullStory
Proven experience using Jira for tracking tasks and managing projects effectively