Wells Fargo · 12 hours ago
Analytics Director, Marketing Audience Platforms
COLUMBUS, OH
Full-time
Hybrid
Senior Level, Lead/Staff
$159K/yr - $254K/yr
8+ years expWells Fargo’s Consumer Banking and Lending’s Marketing Science organization is seeking an Analytics Director to lead the strategy and enablement of the enterprise marketing audience platform. The role involves managing a specialized team, overseeing the platform's data and capabilities, and collaborating with marketing leaders to drive business outcomes.
FinanceBankingFinTechPaymentsProperty & Casualty InsuranceFinancial ServicesInsurance
No H1B
Responsibilities
Manage and develop a specialized team of managers and professional individual contributors responsible for platform enablement, data supply chain prioritization, and governance
Maintain functional ownership of various aspects of the marketing audience platform, including the strategic roadmap, data enablement strategy, operating model, and evolution roadmap
Identify opportunities and strategies by partnering with marketing leaders to ensure the platform’s data and targeting capabilities evolve to meet their changing needs and drive business outcomes
Build analytical capabilities by owning the end-to-end data supply chain prioritization and overseeing how the platform is developed by technology teams and utilized by marketing execution teams
Manage and direct your team to ensure effective consultation on platform capabilities and provide recommendations that improve marketing efficiency and effectiveness
Interpret and develop a range of guidelines for compliance and risk management requirements for the platform, including data governance, access controls, and usage policies
Interface with key technology vendors and internal technology partners to influence the platform's development and ensure it aligns with business needs
Collaborate with and influence all levels of professionals, including senior leadership across Marketing, Data, and Technology, to achieve a consistent and scalable approach to audience management
Manage allocation of people and financial resources to ensure platform commitments are met and align with strategic objectives
Develop and guide a culture of talent development to meet business objectives and strategy
Qualification
Required
8+ years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
4+ years of management or leadership experience
Preferred
Experience with marketing technology platforms (e.g., Customer Data Platforms, Adobe Experience Platform, Salesforce Marketing Cloud)
Demonstrated experience in data supply chain management, data governance, and partnering with technology teams on data integration projects
Experience translating business needs from marketing leaders into technical requirements for data and platform development
Strong strategic planning skills and experience managing a technology or data product roadmap
Proven ability to influence and collaborate with a wide range of stakeholders, from technical partners to senior business leaders
Benefits
Health benefits
401(k) Plan
Paid time off
Disability benefits
Life insurance, critical illness insurance, and accident insurance
Parental leave
Critical caregiving leave
Discounts and savings
Commuter benefits
Tuition reimbursement
Scholarships for dependent children
Adoption reimbursement
Company
Wells Fargo
Wells Fargo & Company is a financial services firm that provides banking, insurance, investments, and mortgage services.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1978-10-06IPO
Leadership Team
Charlie Scharf
CEO
Fernando Rivas
CEO of Corporate & Investment Banking
Recent News
2026-02-09
2026-02-07
2026-02-06
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