We Are RALLY · 4 hours ago
Senior Account Executive, Digital
Seattle, WA
Full-time
Hybrid
Mid, Senior Level
$71K/yr - $85K/yr
5+ years expWe Are RALLY is an advocacy communications agency dedicated to driving change on pressing social and political issues. They are seeking a Senior Account Executive, Digital to lead digital-first advocacy and communications campaigns, managing multiple client accounts and ensuring high-quality delivery across various digital channels.
Public Relations & Communications
Responsibilities
Lead day-to-day digital work across multiple client accounts, owning execution across social, email, web, and paid digital channels
Translate campaign goals into clear digital strategies and tactical plans that drive awareness, engagement, persuasion, and action
Oversee execution and optimization of organic and paid digital campaigns, ensuring strong performance, technical accuracy, and alignment with platform best practices
Write and review high-quality digital content, including action-driven emails, paid and organic social copy, landing page copy and CTAs, and campaign messaging
Develop and manage content calendars across platforms, ensuring alignment with messaging, audience strategy, and timelines
Own digital performance tracking and reporting across platforms such as Meta, Google (Analytics, Ads, YouTube), LinkedIn, TikTok, and email/CRM tools
Analyze campaign results and translate data into clear insights and recommendations for optimization
Identify underperformance early and take corrective action, adjusting strategy, creative, targeting, or spend as needed
Serve as a primary point of contact for clients on digital workstreams, providing proactive updates on timelines, deliverables, performance, and next steps
Anticipate client and internal team needs, raising risks or opportunities early and proposing solutions
Collaborate closely with strategy, creative, earned media, and paid specialists to ensure integrated, cohesive campaign execution
Coordinate and manage external vendors and partners, including freelance creatives, developers, and media vendors
Mentor and support junior digital staff (including Digital Account Executives), providing guidance, feedback, and quality control
Review work to ensure accuracy, effectiveness, and alignment with campaign goals and RALLY standards
Contribute to improving internal workflows, templates, and best practices that strengthen digital execution across the firm
Contribute meaningfully to new business efforts, including digital strategy development, proposal writing, and scope definition
Support pitch meetings and client presentations as a digital subject-matter contributor
Stay current on digital trends, platform updates, and emerging tools, applying relevant insights to client work
Help strengthen RALLY’s digital practice through collaboration, knowledge-sharing, and continuous improvement
Qualification
Required
5–7 years of experience in digital communications, marketing, or advocacy, ideally within an agency, campaign, nonprofit, or mission-driven organization
Demonstrated experience leading digital workstreams or accounts, including managing timelines, deliverables, and performance
Strong command of full-funnel digital strategy, including audience targeting, engagement, acquisition, persuasion, and mobilization
Hands-on experience managing organic and paid digital campaigns across platforms such as Meta, Google, LinkedIn, TikTok, and email/CRM systems
Proven ability to interpret analytics and performance data and turn insights into clear, actionable recommendations
Excellent writing and editing skills, with experience crafting high-performing digital copy across channels
Comfortable serving as a client-facing lead, including presenting performance updates and strategic recommendations
Strong organizational and project management skills, with the ability to manage multiple priorities and deadlines
Experience mentoring or guiding junior staff and contributing to team development
High emotional intelligence, sound judgment, and the ability to operate independently with accountability
Alignment with RALLY's mission and a demonstrated commitment to advocacy, equity, and social impact
Preferred
Experience working on issue advocacy, political, or public affairs campaigns
Exposure to paid media planning, budget management, or ad operations (even if not a specialist)
Familiarity with influencer, creator, or partnership-based digital strategies
Experience supporting website updates or content management systems (e.g., WordPress)
Comfort contributing to digital strategy frameworks or playbooks
Experience helping teams improve digital workflows, QA processes, or performance standards
Benefits
Competitive salary + generous commissions
Flexible time off policy
Two months each year of remote work flexibility (July and December)
Twelve paid holidays, including Juneteenth and Indigenous Peoples’ Day
One week of paid time off between Christmas and New Year’s Day
One-month paid sabbatical after seven years at RALLY
401(k) plan
Generous health, dental, and vision benefits
Transportation and technology stipends
Company
We Are RALLY
RALLY is an advocacy agency.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase