KYYBA Inc · 15 hours ago
Digital Performance Analyst / Web Metrics Analyst - Local to Michigan -Detroit,MI-Hybrid - 1 day onsite per week
Detroit, MI
Contract
Hybrid
Mid Level
3+ years expKYYBA Inc is a leading company in Healthcare looking for a talented Digital Performance Analyst to join their growing team. The role involves transforming quantitative digital data into insights to enhance digital experiences, focusing on behavioral trends and delivering actionable recommendations aligned with business outcomes.
ConsultingHuman ResourcesAutomotiveStaffing Agency
Hiring Manager
Jackie Smith
Responsibilities
The Web Metrics Analyst is responsible for transforming quantitative digital data into insights that help create more useful, intuitive, and high performing digital experiences for our members
Gather, analyze, synthesize, and interpret digital analytics data using Adobe Analytics, or other analytics platforms
Develop and maintain user funnels across key digital journeys; analyze drop-off, conversion drivers, behavioral trends, and friction points
Proactively identify insights and emerging patterns that highlight opportunities to improve user experience, increase engagement, or drive conversion
Build clear, intuitive dashboards and reports that communicate insights, trends, and performance against KPIs
Partner with business stakeholders to define success metrics, translate business questions into analytical approaches, and ensure KPIs align with desired outcomes
Support measurement strategy and tagging design, ensuring analytics requirements are considered early in the project lifecycle and implemented correctly during development
Collaborate with UX, product, development, and marketing teams to validate tagging, optimize data quality, and ensure analytics support ongoing optimization efforts
Assist with campaign tracking, test measurement, and performance analysis when needed
Qualification
Required
Digital Behavioral Analysis: Demonstrated experience analyzing user behaviors, identifying trends, and generating insights that influence product or experience decisions
Communication & Storytelling: Proven ability to translate complex data into simple, compelling narratives via dashboards, presentations, and written summaries
Technical Analytics Expertise: Hands on experience with Adobe Analytics (preferred) or Google Analytics, including experience with segmentation, event tracking, and funnel reports
Gather, analyze, synthesize, and interpret digital analytics data using Adobe Analytics, or other analytics platforms
Develop and maintain user funnels across key digital journeys; analyze drop-off, conversion drivers, behavioral trends, and friction points
Proactively identify insights and emerging patterns that highlight opportunities to improve user experience, increase engagement, or drive conversion
Build clear, intuitive dashboards and reports that communicate insights, trends, and performance against KPIs
Partner with business stakeholders to define success metrics, translate business questions into analytical approaches, and ensure KPIs align with desired outcomes
Support measurement strategy and tagging design, ensuring analytics requirements are considered early in the project lifecycle and implemented correctly during development
Collaborate with UX, product, development, and marketing teams to validate tagging, optimize data quality, and ensure analytics support ongoing optimization efforts
Assist with campaign tracking, test measurement, and performance analysis when needed
Minimum three years of digital analytics experience, synthesizing data into actionable insights
Strong experience with Excel, PowerPoint, and preferably dashboard tools (PowerBI, Tableau, Adobe Workspace)
Understanding of web usability, UX principles, and digital experience measurement
Bachelor's degree preferred in a relevant field such as Data Science, Computer Science, Statistics, Analytics, Information Systems, or a related quantitative discipline
Professional training or certification in a digital analytics platform—Adobe Analytics (ACE), Adobe Customer Journey Analytics, or Google Analytics (GAIQ)—strongly preferred
Additional coursework or certifications in digital measurement, experimentation, data visualization, or UX analytics is a plus (e.g., Adobe Target, Optimizely, Tableau/Power BI, SQL fundamentals)
Preferred
Experience designing and analyzing user funnels, conversion flows, and multi-step digital journeys
Knowledge of campaign tracking, including UTM standards, tagging plans, and validation processes
Familiarity with HTML, JavaScript, or web development concepts that support data layer and tagging comprehension
Experience working within Agile teams, contributing to refinement, definition of done (DoD), and testing
Benefits
Medical, dental, vision
401k
Term life
Voluntary life and disability insurance
Optional Pre-paid legal plan
Optional Identity theft plan
Optional Medical and dependent FSA
Work-visa sponsorship
Opportunity for advancement
Long-term assignment with opportunity for hire by client
Company
KYYBA Inc
Kyyba, Inc.
1001-5000 employees
H1B Sponsorship
KYYBA Inc has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (55)
2024 (85)
2023 (79)
2022 (95)
2021 (78)
2020 (71)
Funding
Current Stage
Late StageLeadership Team
Thiru Ganesan
President & CEO
Tel Ganesan
Founder & Executive Chairman
Recent News
Company data provided by crunchbase